al.com

1.

Google Tag

87.31% • Google • Advertising

2.

Amazon Advertising

84.91% • Amazon • Advertising

3.

Google Marketing Platform

84.86% • Google • Advertising

4.

Rubicon

83.77% • The Rubicon Project, Limited • Advertising

5.

Lotame

81.91% • Lotame • Advertising

6.

mPulse

80.04% • Akamai Technologies • Site Analytics

7.

LinkedIn Ads

75.19% • Microsoft • Advertising

8.

Parse.ly

74.77% • Parse.ly • Site Analytics

9.

Mather Analytics

74.6% • Mather Economics • Site Analytics

10.

LinkedIn Analytics

74.21% • Microsoft • Site Analytics

11.

ScoreCard Research Beacon

73.96% • comScore, Inc. • Site Analytics

12.

Piano

73.95% • Piano • Utilities

13.

Teads

73.7% • Teads • Advertising

14.

Facebook

71.92% • Meta • Advertising

15.

Piano Analytics

71.38% • Piano • Site Analytics

16.

Nativo

71.05% • Nativo • Advertising

17.

LiveRamp CMP

69.77% • LiveRamp • Consent Management

18.

BlueConic Plugin

66.81% • BlueConic • Site Analytics

19.

Google Fonts

65.7% • Google • Hosting

20.

Google Static

65.08% • Google • Hosting

21.

Taboola

60.06% • Taboola • Advertising

22.

Sailthru Horizon

52.88% • Sailthru • Advertising

23.

SkimLinks

51.9% • SkimLinks • Advertising

24.

Cloudflare

45.45% • Cloudflare • Hosting

25.

Datadog

23.57% • Datadog • Utilities

26.

Live Intent

10.2% • LiveIntent • Site Analytics

27.

YouTube

9.7% • Google • Audio/Video Player

28.

Google

9.06% • Google • Advertising

29.

ID5 Sync

5.6% • ID5 Technology • Advertising

30.

Criteo

5.22% • Criteo • Advertising

31.

Yahoo! Analytics

5.11% • Verizon • Site Analytics

32.

X Corp.

5.08% • X Corp. • Social Media

33.

sovrn

5.07% • Sovrn Holdings Inc • Advertising

34.

33Across

5.02% • 33Across • Advertising

35.

Epsilon

4.96% • Epsilon • Advertising

36.

X Syndication

4.43% • X Corp. • Social Media

37.

LiveRamp

4.01% • LiveRamp • Advertising

38.

SMART AdServer

3.77% • Smart Adserver • Advertising

39.

Google Analytics

3.74% • Google • Site Analytics

40.

Google Syndication

3.65% • Google • Advertising

41.

Rise

3.57% • Rise Code • Advertising

42.

PubMatic

3.51% • PubMatic, Inc. • Advertising

43.

OpenX

3.48% • OpenX Software Ltd. • Advertising

44.

Outbrain

3.46% • Outbrain • Advertising

45.

AdRecover

3.45% • AdPushUp, Inc. • Advertising

46.

Integral Ad Science

3.41% • Integral Ad Science, Inc. • Advertising

47.

Spotify

3.4% • Spotify • Audio/Video Player

48.

TradeDesk

3.4% • The Trade Desk • Advertising

49.

Sentry

3.38% • Sentry • Utilities

50.

AppNexus

3.21% • Microsoft • Advertising

51.

Index Exchange

3.18% • Index Exchange, Inc. • Advertising

52.

Spotify Embed

3.12% • Spotify • Audio/Video Player

53.

Media.net

3.09% • Media.net • Advertising

54.

Zemanta

2.88% • Outbrain • Customer Interaction

55.

ADman Media

2.78% • illumin • Advertising

56.

Adobe Audience Manager

2.76% • Adobe • Advertising

57.

PulsePoint

2.76% • PulsePoint, Inc. • Advertising

58.

Microsoft Advertising

2.73% • Microsoft • Advertising

59.

Bidswitch

2.67% • Criteo • Advertising

60.

Simpli.fi

2.63% • Simplifi Holdings Inc. • Advertising

61.

Google AdServices

2.56% • Google • Advertising

62.

Google APIs

2.48% • Google • Hosting

63.

DoubleVerify

2.37% • DoubleVerify • Advertising

64.

Yahoo! Ad Manager Plus

2.35% • Verizon • Advertising

65.

Ad Lightning

2.34% • Ad Lightning • Advertising

66.

Connatix

2.25% • Connatix Native Exchange • Advertising

67.

Rhythmone Beacon

2.21% • RhythmOne, LLC • Advertising

68.

1plusX

2.12% • 1plusX AG • Site Analytics

69.

Microsoft Clarity

2.12% • Microsoft • Site Analytics

70.

OneTag

2.12% • OneTag • Advertising

71.

TrustArc

2.12% • TrustArc • Consent Management

72.

TRUSTe Notice

2.09% • TrustArc • Consent Management

73.

Aggregate Knowledge

2.04% • TransUnion • Advertising

74.

Tapad

1.98% • Telenor Group • Advertising

75.

ShareThrough

1.95% • Sharethrough, Inc • Advertising

76.

StickyAds

1.9% • Comcast • Advertising

77.

Adblade

1.87% • Adblade • Advertising

78.

Akamai Technologies

1.87% • Akamai Technologies • Hosting

79.

SiteScout by Centro

1.86% • Centro • Advertising

80.

Aniview

1.84% • Aniview • Advertising

81.

Beachfront Media

1.84% • Seedtag Advertising • Advertising

82.

Google User Content

1.79% • Google • Hosting

83.

Sonobi

1.79% • Sonobi, Inc • Advertising

84.

Unruly Media

1.76% • Tremor International • Advertising

85.

AMP Project

1.75% • OpenJS Foundation • Utilities

86.

RTB House

1.71% • RTB House • Advertising

87.

Quantcast

1.7% • Quantcast International Limited • Advertising

88.

StackAdapt

1.65% • StackAdapt • Advertising

89.

eXelate

1.62% • Nielsen • Advertising

90.

Xaxis

1.61% • Xaxis • Advertising

91.

Turn Inc.

1.51% • Singtel • Advertising

92.

Datonics

1.51% • AlmondNet • Advertising

93.

Smaato

1.45% • Verve Group • Advertising

94.

InMobi

1.4% • InMobi • Advertising

95.

Improve Digital

1.39% • Improve Digital • Advertising

96.

Bombora

1.37% • Bombora • Site Analytics

97.

Yieldmo

1.36% • Yieldmo, Inc. • Advertising

98.

Amazon Web Services

1.36% • Amazon • Hosting

99.

TripleLift

1.34% • TripleLift, Inc. • Advertising

100.

jsDelivr

1.34% • • Hosting

101.

Dotomi

1.31% • Conversant • Advertising

102.

WordPress Stats

1.29% • Automattic • Site Analytics

103.

i-Behavior

1.26% • KBM Group • Advertising

104.

LinkedIn

1.25% • Microsoft • Misc

105.

DeepIntent

1.23% • Deep Intent • Advertising

106.

Beeswax

1.23% • Beeswax • Advertising

107.

Instagram

1.22% • Meta • Social Media

108.

Honeybadger

1.12% • Honeybadger • Site Analytics

109.

Flashtalking

1.12% • Mediaocean • Advertising

110.

Intent IQ

1.11% • AlmondNet • Advertising

111.

Adobe Typekit

1.08% • Adobe • Utilities

112.

Adform

1.03% • Adform • Advertising

113.

Facebook CDN

1.03% • Meta • Hosting

114.

Auth0 Inc.

1.03% • Auth0 Inc. • Site Analytics