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autotrader.ca

Observed activities (102)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
92.42% • Google • Advertising
2.
Optimizely
90.31% • Optimizely • Utilities
3.
Google Marketing Platform
87.31% • Google • Advertising
4.
Usabilla
85.96% • SurveyMonkey • Customer Interaction
5.
New Relic
85.42% • New Relic • Site Analytics
6.
Amazon Advertising
85.28% • Amazon • Advertising
7.
PubMatic
72.79% • PubMatic, Inc. • Advertising
8.
Yahoo!
72.18% • Verizon • Site Analytics
9.
Rubicon
71.89% • The Rubicon Project, Limited • Advertising
10.
AppNexus
71.82% • Microsoft • Advertising
11.
Index Exchange
71.81% • Index Exchange, Inc. • Advertising
12.
Lotame
71.01% • Lotame • Advertising
13.
ShareThrough
70.6% • Sharethrough, Inc • Advertising
14.
Yahoo! Analytics
70.28% • Verizon • Site Analytics
15.
Google Static
69.03% • Google • Hosting
16.
Bidswitch
65.59% • Criteo • Advertising
17.
Rhythmone Beacon
65.52% • RhythmOne, LLC • Advertising
18.
StickyAds
65.16% • Comcast • Advertising
19.
sovrn
64.85% • Sovrn Holdings Inc • Advertising
20.
OneTag
64.75% • OneTag • Advertising
21.
OpenX
64.7% • OpenX Software Ltd. • Advertising
22.
PulsePoint
64.7% • PulsePoint, Inc. • Advertising
23.
Google Fonts
53.79% • Google • Hosting
24.
JW Player
46.78% • JW Player • Audio/Video Player
25.
SiteScout by Centro
39.03% • Centro • Advertising
26.
MediaMath
15.09% • MediaMath, Inc. • Advertising
27.
Microsoft Services
15.02% • Microsoft • Misc
28.
LivePerson
10.43% • LivePerson • Customer Interaction
29.
Google
8.3% • Google • Advertising
30.
SMART AdServer
7.09% • Smart Adserver • Advertising
31.
ID5 Sync
6.19% • ID5 Technology • Advertising
32.
Quantcast
6.19% • Quantcast International Limited • Advertising
33.
Facebook
6.01% • Meta • Advertising
34.
StackAdapt
5.93% • StackAdapt • Advertising
35.
Microsoft Advertising
5.93% • Microsoft • Advertising
36.
Criteo
5.83% • Criteo • Advertising
37.
PageFair
5.83% • Blockthrough • Customer Interaction
38.
Google APIs
5.8% • Google • Hosting
39.
Adobe Audience Manager
5.67% • Adobe • Advertising
40.
YouTube
5.66% • Google • Audio/Video Player
41.
Epsilon
5.56% • Epsilon • Advertising
42.
33Across
5.49% • 33Across • Advertising
43.
Amazon CloudFront
5.43% • Amazon • Hosting
44.
FouAnalytics
5.42% • FouAnalytics • Site Analytics
45.
Pinterest
5.42% • Pinterest • Social Media
46.
ScoreCard Research Beacon
5.4% • comScore, Inc. • Site Analytics
47.
Microsoft Clarity
5.39% • Microsoft • Site Analytics
48.
TikTok Analytics
5.36% • ByteDance Inc • Site Analytics

22.09

Trackers Per Page Load

4.76

Tracking Requests Per Page Load

2.95%

Trackers Requests / All Requests

0.03MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies