betterment.com

Observed activities (49)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Segment

96.62% • Segment • Site Analytics

Google Tag

96.39% • Google • Advertising

Datadog

85.13% • Datadog • Utilities

Sentry

79.45% • Sentry • Utilities

Zendesk CDN

74.92% • Zendesk • Hosting

Zendesk

73.58% • Zendesk • Customer Interaction

Google Analytics

18.37% • Google • Site Analytics

Ketch Kloud

12.67% • Ketch • Consent Management

HubSpot

11.99% • HubSpot • Site Analytics

10.

HubSpot Forms

11.84% • HubSpot • Customer Interaction

11.

ZoomInfo

11.81% • ZoomInfo • Advertising

12.

HubSpot CMP

11.3% • HubSpot • Consent Management

13.

Google

11.05% • Google • Advertising

14.

HubSpot Ads pixel

10.87% • HubSpot • Advertising

15.

TikTok Analytics

10.45% • ByteDance Inc • Site Analytics

16.

Adtheorent

10.2% • AdTheorent, Inc • Advertising

17.

Google Marketing Platform

10.16% • Google • Advertising

18.

TVSquared

9.97% • TV Squared • Advertising

19.

9.97% • reddit • Social Media

20.

Outbrain

9.91% • Outbrain • Advertising

21.

6Sense

9.91% • 6Sense • Site Analytics

22.

Snapchat For Business

9.85% • Snap Technologies • Advertising

23.

Yahoo! Analytics

9.85% • Verizon • Site Analytics

24.

Google AdServices

9.77% • Google • Advertising

25.

Nativo

9.69% • Nativo • Advertising

26.

Amazon Advertising

9.69% • Amazon • Advertising

27.

StackAdapt

9.68% • StackAdapt • Advertising

28.

Resonate Networks

9.68% • Resonate • Advertising

29.

DataXu

9.68% • DataXu • Advertising

30.

AppNexus

9.68% • Microsoft • Advertising

31.

TradeDesk

9.68% • The Trade Desk • Advertising

32.

Google Analytics with signals

9.66% • Google • Advertising

33.

HubSpot User Content

9.37% • HubSpot • Hosting

34.

Cloudflare

9.14% • Cloudflare • Hosting

35.

Tapad

8.86% • Telenor Group • Advertising

36.

Bootstrap CDN

8.83% • BootstrapCDN • Hosting

37.

Mixpanel

8.26% • Mixpanel • Site Analytics

38.

X Corp.

6.57% • X Corp. • Social Media

39.

X Advertising

5.63% • X Corp. • Advertising

40.

X Analytics

4.28% • X Corp. • Advertising

41.

Amazon Web Services

3.21% • Amazon • Hosting

42.

Facebook

2.77% • Meta • Advertising

43.

Adobe Typekit

2.62% • Adobe • Utilities

44.

X Syndication

2.23% • X Corp. • Social Media

45.

LinkedIn Widgets

2.1% • Microsoft • Social Media

46.

Google Static

2.08% • Google • Hosting

47.

Adobe Audience Manager

2.03% • Adobe • Advertising

48.

Google Fonts

1.77% • Google • Hosting

9.4

Trackers Per Page Load

2.0

Tracking Requests Per Page Load

3.28%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies