britannica.com

Observed activities (75)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

94.56% • Google • Advertising

Adobe Experience Cloud

93.39% • Adobe • Site Analytics

Cloudflare Insights

88.25% • Cloudflare • Site Analytics

Google Fonts

86.05% • Google • Hosting

Google Static

85.49% • Google • Hosting

Google Analytics

10.58% • Google • Site Analytics

Google Marketing Platform

9.85% • Google • Advertising

JW Player

8.95% • JW Player • Audio/Video Player

Google

6.17% • Google • Advertising

10.

Lotame

5.71% • Lotame • Advertising

11.

Amazon Advertising

4.64% • Amazon • Advertising

12.

Rubicon

4.25% • The Rubicon Project, Limited • Advertising

13.

ScoreCard Research Beacon

4.15% • comScore, Inc. • Site Analytics

14.

LiveRamp CMP

4.14% • LiveRamp • Consent Management

15.

Criteo

4.09% • Criteo • Advertising

16.

Microsoft Advertising

4.06% • Microsoft • Advertising

17.

Live Intent

3.88% • LiveIntent • Site Analytics

18.

TradeDesk

3.82% • The Trade Desk • Advertising

19.

Google APIs

3.74% • Google • Hosting

20.

ID5 Sync

3.51% • ID5 Technology • Advertising

21.

Optable

3.48% • Optable Technologies • Advertising

22.

Google Analytics with signals

3.31% • Google • Advertising

23.

33Across

3.06% • 33Across • Advertising

24.

Facebook

2.96% • Meta • Advertising

25.

LiveRamp

2.92% • LiveRamp • Advertising

2.78% • Verizon • Site Analytics

28.

Flashtalking

2.74% • Mediaocean • Advertising

29.

Fastly

2.74% • Fastly • Hosting

30.

OpenX

2.7% • OpenX Software Ltd. • Advertising

31.

TripleLift

2.67% • TripleLift, Inc. • Advertising

32.

PubMatic

2.66% • PubMatic, Inc. • Advertising

33.

Merkle RKG

2.65% • Dentsu Aegis Network • Site Analytics

34.

AppNexus

2.64% • Microsoft • Advertising

35.

Google Syndication

2.63% • Google • Advertising

36.

Index Exchange

2.58% • Index Exchange, Inc. • Advertising

37.

Kargo

2.5% • Kargo • Advertising

38.

ShareThrough

2.38% • Sharethrough, Inc • Advertising

39.

Nativo

2.3% • Nativo • Advertising

40.

Sentry

2.29% • Sentry • Utilities

41.

Bidswitch

2.19% • Criteo • Advertising

42.

Teads

2.16% • Teads • Advertising

43.

Google User Content

2.06% • Google • Hosting

44.

Microsoft Clarity

2.02% • Microsoft • Site Analytics

45.

Google AdServices

1.95% • Google • Advertising

46.

Undertone

1.89% • Perion • Advertising

47.

gumgum

1.77% • GumGum • Advertising

48.

Rhythmone Beacon

1.75% • RhythmOne, LLC • Advertising

7.84

Trackers Per Page Load

3.28

Tracking Requests Per Page Load

7.05%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies