buzzfeed.com

1.

OneTrust

97.68% • OneTrust • Consent Management

2.

DoubleVerify

93.73% • DoubleVerify • Advertising

3.

Teads

93.54% • Teads • Advertising

4.

Google Marketing Platform

92.85% • Google • Advertising

5.

ScoreCard Research Beacon

92.65% • comScore, Inc. • Site Analytics

6.

Google Tag

90.9% • Google • Advertising

7.

Ad Lightning

90.79% • Ad Lightning • Advertising

8.

Amazon Advertising

90.71% • Amazon • Advertising

9.

Sentry

90.44% • Sentry • Utilities

10.

Connatix

75.07% • Connatix Native Exchange • Advertising

11.

Permutive

73.59% • Permutive, Inc. • Advertising

12.

Google Accounts

72.78% • Google • Customer Interaction

13.

Google Static

66.73% • Google • Hosting

14.

Outbrain

62.11% • Outbrain • Advertising

15.

SkimLinks

52.83% • SkimLinks • Advertising

16.

ad-delivery.net

35.59% • • Misc

17.

videoplayerhub.com

29.0% • • Misc

18.

Criteo

28.69% • Criteo • Advertising

19.

Google

25.82% • Google • Advertising

20.

Google Syndication

23.73% • Google • Advertising

21.

Facebook

22.8% • Meta • Advertising

22.

Google Fonts

19.65% • Google • Hosting

23.

Taboola

8.24% • Taboola • Advertising

24.

Yahoo! Japan Retargeting

7.36% • Yahoo! Japan • Advertising

25.

X Corp.

6.82% • X Corp. • Social Media

26.

Rubicon

6.79% • The Rubicon Project, Limited • Advertising

27.

X Syndication

6.3% • X Corp. • Social Media

28.

Sourcepoint CMP

5.81% • Sourcepoint • Consent Management

29.

Instagram

5.67% • Meta • Social Media

30.

Google APIs

5.62% • Google • Hosting

31.

Google Play Services

5.41% • Google • Hosting

32.

LiveRamp CMP

5.19% • LiveRamp • Consent Management

33.

TradeDesk

4.9% • The Trade Desk • Advertising

34.

Google Analytics

4.87% • Google • Site Analytics

35.

AppNexus

3.77% • Microsoft • Advertising

36.

Rise

3.76% • Rise Code • Advertising

37.

Google Analytics with signals

3.75% • Google • Advertising

38.

33Across

3.69% • 33Across • Advertising

39.

PubMatic

3.66% • PubMatic, Inc. • Advertising

40.

OpenX

3.66% • OpenX Software Ltd. • Advertising

41.

LiveRamp

3.57% • LiveRamp • Advertising

42.

YouTube

3.51% • Google • Audio/Video Player

43.

TripleLift

3.46% • TripleLift, Inc. • Advertising

44.

Bidswitch

3.43% • Criteo • Advertising

45.

SMART AdServer

3.34% • Smart Adserver • Advertising

46.

Kargo

3.16% • Kargo • Advertising

47.

ID5 Sync

3.05% • ID5 Technology • Advertising

48.

Index Exchange

3.05% • Index Exchange, Inc. • Advertising

49.

Yahoo! Analytics

3.02% • Verizon • Site Analytics

50.

PageFair

2.89% • Blockthrough • Customer Interaction

51.

Cloudflare Insights

2.81% • Cloudflare • Site Analytics

52.

Google Photos

2.78% • Google • Hosting

53.

ShareThrough

2.71% • Sharethrough, Inc • Advertising

54.

Google User Content

2.62% • Google • Hosting

55.

jsDelivr

2.61% • • Hosting

56.

Acceleration Partners

2.52% • Acceleration Partners • Advertising

57.

Adobe Audience Manager

2.51% • Adobe • Advertising

58.

Yahoo! Ad Manager Plus

2.5% • Verizon • Advertising

59.

Yieldmo

2.4% • Yieldmo, Inc. • Advertising

60.

Zemanta

2.38% • Outbrain • Customer Interaction

61.

Live Intent

2.31% • LiveIntent • Site Analytics

62.

Media.net

2.29% • Media.net • Advertising

63.

Google AdServices

2.27% • Google • Advertising

64.

Facebook CDN

2.26% • Meta • Hosting

65.

Nativo

2.24% • Nativo • Advertising

66.

Smaato

2.16% • Verve Group • Advertising

67.

Rhythmone Beacon

2.16% • RhythmOne, LLC • Advertising

68.

Adobe Typekit

2.0% • Adobe • Utilities

69.

RTB House

2.0% • RTB House • Advertising

70.

ADman Media

1.99% • illumin • Advertising

71.

sovrn

1.99% • Sovrn Holdings Inc • Advertising

72.

Turn Inc.

1.9% • Singtel • Advertising

73.

InMobi

1.87% • InMobi • Advertising

74.

Beeswax

1.82% • Beeswax • Advertising

75.

Adform

1.77% • Adform • Advertising

76.

Tapad

1.75% • Telenor Group • Advertising

77.

PulsePoint

1.73% • PulsePoint, Inc. • Advertising

78.

Dotomi

1.7% • Conversant • Advertising

79.

StackAdapt

1.69% • StackAdapt • Advertising

80.

StickyAds

1.59% • Comcast • Advertising

81.

Undertone

1.49% • Perion • Advertising

82.

Integral Ad Science

1.47% • Integral Ad Science, Inc. • Advertising

83.

Quantcast

1.44% • Quantcast International Limited • Advertising

84.

Lotame

1.36% • Lotame • Advertising

85.

Aggregate Knowledge

1.33% • TransUnion • Advertising

86.

BlueKai

1.33% • Oracle • Advertising

87.

Improve Digital

1.3% • Improve Digital • Advertising

88.

StreamRail

1.25% • ironSource • Advertising

89.

Zeta

1.25% • Zeta Global • Customer Interaction

90.

DeepIntent

1.24% • Deep Intent • Advertising

91.

SiteScout by Centro

1.23% • Centro • Advertising

92.

Amazon Web Services

1.16% • Amazon • Hosting

93.

Unruly Media

1.15% • Tremor International • Advertising

94.

OneTag

1.14% • OneTag • Advertising

95.

Yahoo!

1.13% • Verizon • Site Analytics

96.

TRUSTe Notice

1.12% • TrustArc • Consent Management

97.

Adelphic

1.12% • Viant • Site Analytics

98.

Simpli.fi

1.1% • Simplifi Holdings Inc. • Advertising

99.

Audience Square

1.08% • Audigent • Advertising

100.

DataXu

1.06% • DataXu • Advertising