carmax.com

Observed activities (58)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Adobe Dynamic Tag Management

98.21% • Adobe • Utilities

mPulse

89.1% • Akamai Technologies • Site Analytics

Adobe Audience Manager

84.37% • Adobe • Advertising

Facebook

53.45% • Meta • Advertising

Adobe Experience Cloud

41.09% • Adobe • Site Analytics

Microsoft Advertising

36.26% • Microsoft • Advertising

FullStory

32.31% • fullstory • Site Analytics

Microsoft Azure Monitor

26.33% • Microsoft • Site Analytics

Google Tag

12.99% • Google • Advertising

10.

Google Static

11.75% • Google • Hosting

11.

Vimeo

8.97% • Vimeo • Audio/Video Player

12.

Qualtrics

6.32% • Qualtrics • Site Analytics

13.

Google

5.79% • Google • Advertising

14.

Criteo

5.73% • Criteo • Advertising

15.

iSpot.tv

5.68% • • Advertising

16.

Aggregate Knowledge

5.59% • TransUnion • Advertising

17.

Google Marketing Platform

5.52% • Google • Advertising

18.

Akamai Technologies

5.45% • Akamai Technologies • Hosting

19.

Google AdServices

5.11% • Google • Advertising

20.

Microsoft Services

4.45% • Microsoft • Misc

21.

Azure CDN

4.19% • Microsoft • Hosting

22.

Google Analytics with signals

3.91% • Google • Advertising

23.

TradeDesk

3.85% • The Trade Desk • Advertising

24.

Tapad

3.8% • Telenor Group • Advertising

25.

AppNexus

3.7% • Microsoft • Advertising

26.

Google Fonts

3.69% • Google • Hosting

27.

Index Exchange

3.68% • Index Exchange, Inc. • Advertising

28.

PubMatic

3.67% • PubMatic, Inc. • Advertising

29.

Bidswitch

3.67% • Criteo • Advertising

30.

Outbrain

3.66% • Outbrain • Advertising

31.

Nativo

3.66% • Nativo • Advertising

32.

Improve Digital

3.66% • Improve Digital • Advertising

33.

Taboola

3.66% • Taboola • Advertising

34.

Rubicon

3.65% • The Rubicon Project, Limited • Advertising

35.

Teads

3.65% • Teads • Advertising

36.

Mediavine Exchange

3.64% • Mediavine, Inc • Advertising

37.

Columbia Online

3.64% • Columbia Online • Advertising

38.

TripleLift

3.64% • TripleLift, Inc. • Advertising

39.

Media.net

3.63% • Media.net • Advertising

40.

TPMN

3.63% • TPMN • Advertising

41.

RevContent

3.63% • Revcontent • Advertising

42.

Tremor Video

3.58% • Tremor Video • Audio/Video Player

43.

SMART AdServer

3.55% • Smart Adserver • Advertising

44.

Live Intent

3.44% • LiveIntent • Site Analytics

45.

Rhythmone Beacon

3.31% • RhythmOne, LLC • Advertising

46.

StickyAds

3.22% • Comcast • Advertising

47.

Google Syndication

3.01% • Google • Advertising

48.

Instagram

2.87% • Meta • Social Media

7.54

Trackers Per Page Load

1.85

Tracking Requests Per Page Load

4.92%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies