cbsnews.com

1.

OneTrust

97.2% • OneTrust • Consent Management

2.

Google Marketing Platform

90.45% • Google • Advertising

3.

Google APIs

84.83% • Google • Hosting

4.

Amazon Advertising

79.06% • Amazon • Advertising

5.

Adobe Audience Manager

78.98% • Adobe • Advertising

6.

Optimizely

78.88% • Optimizely • Utilities

7.

ChartBeat

78.17% • ChartBeat • Site Analytics

8.

ScoreCard Research Beacon

76.95% • comScore, Inc. • Site Analytics

9.

Live Intent

75.22% • LiveIntent • Site Analytics

10.

Criteo

74.53% • Criteo • Advertising

11.

Qualtrics

73.7% • Qualtrics • Site Analytics

12.

Taboola

69.3% • Taboola • Advertising

13.

Mux

68.03% • Mux • Audio/Video Player

14.

Aggregate Knowledge

67.89% • TransUnion • Advertising

15.

FreeWheel

65.65% • Comcast • Advertising

16.

StickyAds

64.18% • Comcast • Advertising

17.

Adobe Experience Cloud

63.36% • Adobe • Site Analytics

18.

Google Syndication

35.95% • Google • Advertising

19.

The Weather Company

25.77% • IBM • Advertising

20.

Integral Ad Science

25.66% • Integral Ad Science, Inc. • Advertising

21.

Google Tag

24.03% • Google • Advertising

22.

Google Static

23.76% • Google • Hosting

23.

Google Fonts

22.06% • Google • Hosting

24.

Google

22.05% • Google • Advertising

25.

AppNexus

8.3% • Microsoft • Advertising

26.

TradeDesk

8.21% • The Trade Desk • Advertising

27.

Rubicon

7.97% • The Rubicon Project, Limited • Advertising

28.

OpenX

7.86% • OpenX Software Ltd. • Advertising

29.

LiveRamp

7.85% • LiveRamp • Advertising

30.

PubMatic

7.79% • PubMatic, Inc. • Advertising

31.

Bidswitch

7.73% • Criteo • Advertising

32.

Teads

6.88% • Teads • Advertising

33.

Index Exchange

6.34% • Index Exchange, Inc. • Advertising

34.

YouTube

6.2% • Google • Audio/Video Player

35.

TripleLift

6.12% • TripleLift, Inc. • Advertising

36.

Google AdServices

5.78% • Google • Advertising

37.

MediaMath

5.71% • MediaMath, Inc. • Advertising

38.

ShareThrough

5.62% • Sharethrough, Inc • Advertising

39.

Yieldmo

5.41% • Yieldmo, Inc. • Advertising

40.

Bounce Exchange

5.31% • Bounce Exchange • Advertising

41.

PulsePoint

5.29% • PulsePoint, Inc. • Advertising

42.

BounceX

5.22% • • Advertising

43.

sovrn

4.91% • Sovrn Holdings Inc • Advertising

44.

ID5 Sync

4.9% • ID5 Technology • Advertising

45.

Yahoo! Analytics

4.89% • Verizon • Site Analytics

46.

Lotame

4.84% • Lotame • Advertising

47.

WikiMedia

4.79% • Wikimedia Foundation • Hosting

48.

Yahoo! Ad Manager Plus

4.74% • Verizon • Advertising

49.

gumgum

4.57% • GumGum • Advertising

50.

Tapad

4.55% • Telenor Group • Advertising

51.

jsDelivr

4.48% • • Hosting

52.

Turn Inc.

4.42% • Singtel • Advertising

53.

SMART AdServer

4.41% • Smart Adserver • Advertising

54.

Quantcast

4.4% • Quantcast International Limited • Advertising

55.

Media.net

4.38% • Media.net • Advertising

56.

Kargo

4.35% • Kargo • Advertising

57.

DoubleVerify

4.33% • DoubleVerify • Advertising

58.

Rhythmone Beacon

4.08% • RhythmOne, LLC • Advertising

59.

Adobe Dynamic Tag Management

3.96% • Adobe • Utilities

60.

Intent IQ

3.89% • AlmondNet • Advertising

61.

33Across

3.88% • 33Across • Advertising

62.

RTB House

3.87% • RTB House • Advertising

63.

Beeswax

3.85% • Beeswax • Advertising

64.

StackAdapt

3.81% • StackAdapt • Advertising

65.

SiteScout by Centro

3.65% • Centro • Advertising

66.

Flashtalking

3.52% • Mediaocean • Advertising

67.

Nativo

3.47% • Nativo • Advertising

68.

Google Analytics

3.47% • Google • Site Analytics

69.

Beachfront Media

3.4% • Seedtag Advertising • Advertising

70.

AMP Project

3.39% • OpenJS Foundation • Utilities

71.

Connatix

3.31% • Connatix Native Exchange • Advertising

72.

Outbrain

3.25% • Outbrain • Advertising

73.

Dotomi

3.16% • Conversant • Advertising

74.

LinkedIn Ads

3.05% • Microsoft • Advertising

75.

Adform

3.03% • Adform • Advertising

76.

Zeta

3.02% • Zeta Global • Customer Interaction

77.

Zemanta

2.89% • Outbrain • Customer Interaction

78.

Unruly Media

2.84% • Tremor International • Advertising

79.

Simpli.fi

2.79% • Simplifi Holdings Inc. • Advertising

80.

DeepIntent

2.78% • Deep Intent • Advertising

81.

Bombora

2.76% • Bombora • Site Analytics

82.

Adelphic

2.75% • Viant • Site Analytics

83.

TRUSTe Notice

2.72% • TrustArc • Consent Management

84.

TrustArc

2.64% • TrustArc • Consent Management

85.

DataXu

2.64% • DataXu • Advertising

86.

ADman Media

2.63% • illumin • Advertising

87.

Rise

2.62% • Rise Code • Advertising

88.

Salesforce DMP

2.44% • Salesforce • Advertising

89.

Sonobi

2.43% • Sonobi, Inc • Advertising

90.

Improve Digital

2.4% • Improve Digital • Advertising

91.

jQuery

2.36% • JS Foundation • Hosting

92.

Xaxis

2.26% • Xaxis • Advertising

93.

Storygize

2.21% • • Advertising

94.

Smaato

2.18% • Verve Group • Advertising

95.

eXelate

2.17% • Nielsen • Advertising

96.

InMobi

2.09% • InMobi • Advertising

97.

Audience Square

1.95% • Audigent • Advertising

98.

OnAudience

1.91% • Cloud Technologies S.A. • Advertising

99.

Adsninja

1.87% • Adsninja Affilate Network • Advertising

100.

Undertone

1.83% • Perion • Advertising

101.

iSpot.tv

1.8% • • Advertising

102.

Verizon Media

1.79% • Verizon • Advertising

103.

InfoLinks

1.79% • Infolinks • Advertising

104.

Microsoft Advertising

1.76% • Microsoft • Advertising

105.

Amazon CloudFront

1.75% • Amazon • Hosting

106.

Aniview

1.75% • Aniview • Advertising

107.

Amazon Web Services

1.74% • Amazon • Hosting

108.

Demandbase

1.72% • Demandbase • Advertising

109.

SpringServe

1.71% • SpringServe, LLC • Advertising

110.

Rich Audience

1.68% • Rich Audience • Advertising

111.

Bidtellect

1.68% • Simpli.fi • Advertising

112.

Datonics

1.67% • AlmondNet • Advertising

113.

Roq.ad

1.65% • Roq.ad GmbH • Advertising

114.

Innovid

1.65% • Innovid • Advertising

115.

Akamai Technologies

1.63% • Akamai Technologies • Hosting

116.

OneTag

1.61% • OneTag • Advertising

117.

Adtheorent

1.58% • AdTheorent, Inc • Advertising

118.

Yahoo!

1.57% • Verizon • Site Analytics

119.

Facebook

1.52% • Meta • Advertising

120.

Narrative

1.48% • Narrative.io • Site Analytics

121.

Tribal Fusion

1.46% • Exponential Interactive, Inc • Advertising

122.

Treasure Data

1.44% • arm • Site Analytics

123.

AdGear

1.43% • Samsung • Advertising

124.

Tremor Video

1.41% • Tremor Video • Audio/Video Player

125.

Cloudflare

1.37% • Cloudflare • Hosting

126.

Seedtag

1.33% • Seedtag Advertising • Advertising

127.

X Corp.

1.26% • X Corp. • Social Media

128.

Adyoulike

1.23% • Open Web • Advertising

129.

Moat

1.21% • Oracle • Advertising

130.

SpotX

1.19% • RTL Group • Advertising

131.

Eyeota

1.14% • Eyeota • Advertising

132.

Merkle RKG

1.13% • Dentsu Aegis Network • Site Analytics

133.

LinkedIn

1.12% • Microsoft • Misc

134.

Acuity Ads

1.11% • Acuity Ads • Advertising

135.

X Syndication

1.1% • X Corp. • Social Media

136.

Amazon CDN

1.04% • Amazon • Hosting

137.

Snapchat For Business

1.04% • Snap Technologies • Advertising

138.

Semasio

1.01% • Semasio • Advertising

139.

Disqus

1.01% • Zeta Global • Customer Interaction