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columbia.com

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Klarna
98.29% Customer Interaction
2.
OneTrust
97.22% OneTrust Consent Management
3.
Adobe Dynamic Tag Management
96.87% Adobe Utilities
4.
Adobe Dynamic Media
96.03% Adobe Hosting
5.
Monetate
91.85% Monetate Site Analytics
6.
CQuotient
89.61% Salesforce Site Analytics
7.
Adobe Audience Manager
80.2% Adobe Advertising
8.
Amazon CloudFront
44.13% Amazon Hosting
9.
PayPal
21.37% eBay Customer Interaction
10.
Google
10.58% Google Advertising
11.
Quantum Metric
9.14% Quantum Metric, Inc. Site Analytics
12.
Qualtrics
8.95% Qualtrics Site Analytics
13.
Bluecore
8.95% TriggerMail Advertising
14.
Adobe Experience Cloud
8.75% Adobe Site Analytics
15.
Google Static
7.93% Google Hosting
16.
Google Tag
7.58% Google Advertising
17.
Google Marketing Platform
7.46% Google Advertising
18.
TradeDesk
7.11% The Trade Desk Advertising
19.
Pinterest
7.11% Pinterest Social Media
20.
TikTok Analytics
7.11% ByteDance Inc Site Analytics
21.
Scarab Research
7.1% Emarsys Advertising
22.
Facebook
7.03% Meta Advertising
23.
Snapchat For Business
6.81% Snap Technologies Advertising
24.
Amazon Advertising
6.81% Amazon Advertising
25.
AppNexus
6.79% Microsoft Advertising
26.
Adelphic
6.79% Viant Site Analytics
27.
Microsoft Advertising
6.79% Microsoft Advertising
28.
Yahoo!
6.79% Verizon Site Analytics
29.
Adtheorent
6.79% AdTheorent, Inc Advertising
30.
Teads
6.79% Teads Advertising
31.
Yahoo! Analytics
6.69% Verizon Site Analytics
32.
Google AdServices
6.51% Google Advertising
33.
Bazaarvoice
5.39% Bazaarvoice Customer Interaction
34.
Sentry
5.05% Sentry Utilities
35.
Google APIs
5.0% Google Hosting
36.
Google Fonts
3.82% Google Hosting
37.
DataXu
3.6% DataXu Advertising
38.
Google Play Services
3.31% Google Hosting
39.
Amazon Web Services
1.87% Amazon Hosting
40.
Honey
1.41% Misc
41.
Adobe Typekit
1.32% Adobe Utilities
42.
Datadog
1.24% Datadog Utilities
43.
YouTube
1.12% Google Audio/Video Player
44.
Google User Content
1.1% Google Hosting
45.
Tapad
1.07% Telenor Group Advertising

11.3

Trackers Per Page Load

6.71

Tracking Requests Per Page Load

2.02%

Trackers Requests / All Requests

0.02MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies