economist.com

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Tealium Consent

95.2% • Tealium • Consent Management

New Relic

89.75% • New Relic • Site Analytics

Cloudflare Insights

85.62% • Cloudflare • Site Analytics

Google Marketing Platform

85.54% • Google • Advertising

DoubleVerify

84.75% • DoubleVerify • Advertising

Parse.ly

84.43% • Parse.ly • Site Analytics

Google Tag

14.74% • Google • Advertising

BlueConic Plugin

12.19% • BlueConic • Site Analytics

Optimizely

11.1% • Optimizely • Utilities

10.

Google Analytics

10.97% • Google • Site Analytics

11.

YouTube

8.35% • Google • Audio/Video Player

12.

Google Static

7.92% • Google • Hosting

13.

Facebook

7.78% • Meta • Advertising

14.

Microsoft Advertising

7.68% • Microsoft • Advertising

15.

X Advertising

7.54% • X Corp. • Advertising

16.

7.49% • reddit • Social Media

17.

TradeDesk

7.48% • The Trade Desk • Advertising

18.

Google

7.41% • Google • Advertising

19.

Outbrain

7.41% • Outbrain • Advertising

20.

TikTok Analytics

7.4% • ByteDance Inc • Site Analytics

21.

Taboola

7.34% • Taboola • Advertising

22.

ScoreCard Research Beacon

7.26% • comScore, Inc. • Site Analytics

23.

Teads

7.25% • Teads • Advertising

24.

MediaMath

7.18% • MediaMath, Inc. • Advertising

25.

LinkedIn Analytics

6.96% • Microsoft • Site Analytics

26.

Live Intent

6.84% • LiveIntent • Site Analytics

27.

Yahoo! Japan Retargeting

6.72% • Yahoo! Japan • Advertising

28.

Permutive

6.59% • Permutive, Inc. • Advertising

4.4% • Google • Hosting

31.

unpkg

3.6% • unpkg • Hosting

32.

LinkedIn Ads

3.45% • Microsoft • Advertising

33.

Raygun

3.4% • Raygun • Advertising

34.

Spotify

3.24% • Spotify • Audio/Video Player

35.

Moat

3.18% • Oracle • Advertising

36.

Hotjar

2.95% • Hotjar • Site Analytics

37.

Sentry

2.88% • Sentry • Utilities

38.

X Analytics

2.75% • X Corp. • Advertising

39.

X Corp.

2.67% • X Corp. • Social Media

40.

Google APIs

2.49% • Google • Hosting

41.

Google Syndication

2.08% • Google • Advertising

42.

Apple Pay

1.94% • Apple • Utilities

43.

Google AdServices

1.78% • Google • Advertising

44.

TRUSTe Notice

1.4% • TrustArc • Consent Management

45.

Google Translate

1.39% • Google • Customer Interaction

46.

AppNexus

1.06% • Microsoft • Advertising

47.

Zemanta

1.01% • Outbrain • Customer Interaction

8.63

Trackers Per Page Load

1.67

Tracking Requests Per Page Load

5.77%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies