forbes.com

1.

Spot.IM

78.96% • Spot.IM Ltd. • Social Media

2.

Google Tag

73.91% • Google • Advertising

3.

Media.net

68.13% • Media.net • Advertising

4.

Google Marketing Platform

67.76% • Google • Advertising

5.

Integral Ad Science

62.91% • Integral Ad Science, Inc. • Advertising

6.

Amazon Advertising

62.62% • Amazon • Advertising

7.

Google Static

61.46% • Google • Hosting

8.

DoubleVerify

60.74% • DoubleVerify • Advertising

9.

Bombora

60.59% • Bombora • Site Analytics

10.

Criteo

60.37% • Criteo • Advertising

11.

SpeedCurve

60.23% • • Site Analytics

12.

Connatix

58.98% • Connatix Native Exchange • Advertising

13.

Google

57.43% • Google • Advertising

14.

Google Fonts

42.02% • Google • Hosting

15.

Ketch Kloud

41.62% • Ketch • Consent Management

16.

Google APIs

41.13% • Google • Hosting

17.

ShareThrough

13.52% • Sharethrough, Inc • Advertising

18.

Akamai Technologies

10.45% • Akamai Technologies • Hosting

19.

TrustArc

9.34% • TrustArc • Consent Management

20.

X Corp.

7.57% • X Corp. • Social Media

21.

YouTube

7.46% • Google • Audio/Video Player

22.

Google Play Services

7.07% • Google • Hosting

23.

Google Photos

6.33% • Google • Hosting

24.

X Syndication

5.03% • X Corp. • Social Media

25.

VWO

4.21% • Wingify • Site Analytics

26.

Microsoft Advertising

4.19% • Microsoft • Advertising

27.

ScoreCard Research Beacon

4.13% • comScore, Inc. • Site Analytics

28.

Quantcast

4.05% • Quantcast International Limited • Advertising

29.

Typeform

3.88% • • Customer Interaction

30.

Datadog

3.85% • Datadog • Utilities

31.

Facebook

3.7% • Meta • Advertising

32.

AMP Project

3.62% • OpenJS Foundation • Utilities

33.

Google Syndication

3.4% • Google • Advertising

34.

Marketo

3.3% • Marketo • Advertising

35.

Quantcount

3.2% • Quantcast International Limited • Site Analytics

36.

ChartBeat

3.17% • ChartBeat • Site Analytics

37.

DataDome

3.15% • DataDome • Site Analytics

38.

Google AdServices

3.11% • Google • Advertising

39.

Qualaroo

3.11% • • Site Analytics

40.

X Advertising

3.1% • X Corp. • Advertising

41.

Qualia

3.05% • Qualia • Advertising

42.

Qualtrics

3.02% • Qualtrics • Site Analytics

43.

BlueConic Plugin

3.01% • BlueConic • Site Analytics

44.

Google Analytics with signals

2.89% • Google • Advertising

45.

Quora

2.7% • • Social Media

46.

OpenX

2.66% • OpenX Software Ltd. • Advertising

47.

Live Intent

2.49% • LiveIntent • Site Analytics

48.

Stripe

2.4% • • Customer Interaction

49.

PubMatic

2.35% • PubMatic, Inc. • Advertising

50.

Google Analytics

2.27% • Google • Site Analytics

51.

AppNexus

2.26% • Microsoft • Advertising

52.

Moat

2.19% • Oracle • Advertising

53.

Gravatar

2.18% • Automattic • Social Media

54.

33Across

2.1% • 33Across • Advertising

55.

Google User Content

2.04% • Google • Hosting

56.

Yahoo! Analytics

1.98% • Verizon • Site Analytics

57.

Kargo

1.97% • Kargo • Advertising

58.

TradeDesk

1.92% • The Trade Desk • Advertising

59.

Index Exchange

1.9% • Index Exchange, Inc. • Advertising

60.

TripleLift

1.9% • TripleLift, Inc. • Advertising

61.

Rubicon

1.84% • The Rubicon Project, Limited • Advertising

62.

X Analytics

1.84% • X Corp. • Advertising

63.

LiveRamp

1.8% • LiveRamp • Advertising

64.

Bidswitch

1.75% • Criteo • Advertising

65.

Adobe Audience Manager

1.75% • Adobe • Advertising

66.

Turn Inc.

1.71% • Singtel • Advertising

67.

Nativo

1.62% • Nativo • Advertising

68.

Yahoo! Ad Manager Plus

1.58% • Verizon • Advertising

69.

Rhythmone Beacon

1.56% • RhythmOne, LLC • Advertising

70.

RTB House

1.54% • RTB House • Advertising

71.

Rise

1.44% • Rise Code • Advertising

72.

Tapad

1.41% • Telenor Group • Advertising

73.

SMART AdServer

1.33% • Smart Adserver • Advertising

74.

Embedly

1.33% • Medium • Site Analytics

75.

Outbrain

1.3% • Outbrain • Advertising

76.

sovrn

1.28% • Sovrn Holdings Inc • Advertising

77.

Beeswax

1.27% • Beeswax • Advertising

78.

ID5 Sync

1.25% • ID5 Technology • Advertising

79.

Lotame

1.2% • Lotame • Advertising

80.

Amazon Web Services

1.15% • Amazon • Hosting

81.

Microsoft Clarity

1.15% • Microsoft • Site Analytics

82.

Sonobi

1.12% • Sonobi, Inc • Advertising

83.

Zemanta

1.09% • Outbrain • Customer Interaction

84.

LinkedIn Ads

1.08% • Microsoft • Advertising

85.

Google Translate

1.07% • Google • Customer Interaction

86.

jsDelivr

1.06% • • Hosting

87.

Amazon CloudFront

1.02% • Amazon • Hosting

88.

Adform

1.01% • Adform • Advertising

89.

StackAdapt

1.01% • StackAdapt • Advertising

90.

OneTag

1.0% • OneTag • Advertising