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gap.com

Observed activities (53)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Tealium Consent
97.08% • Tealium • Consent Management
2.
Optimizely
97.05% • Optimizely • Utilities
3.
OneTrust
96.66% • OneTrust • Consent Management
4.
New Relic
96.16% • New Relic • Site Analytics
5.
mPulse
94.81% • Akamai Technologies • Site Analytics
6.
Certona
91.92% • Certona • Advertising
7.
AppsFlyer
83.77% • AppsFlyer • Site Analytics
8.
ThreatMetrix
47.05% • LexisNexis • Utilities
9.
PowerReviews
39.39% • PowerReviews • Customer Interaction
10.
Tealium
17.07% • Tealium • Site Analytics
11.
PayPal
14.12% • eBay • Customer Interaction
12.
FullStory
11.57% • fullstory • Site Analytics
13.
Medallia
11.25% • Medallia • Customer Interaction
14.
Amazon Advertising
10.84% • Amazon • Advertising
15.
Salesforce Live Agent
10.62% • Salesforce • Customer Interaction
16.
Google Tag
10.56% • Google • Advertising
17.
Salesforce
10.56% • Salesforce • Advertising
18.
Microsoft Advertising
10.51% • Microsoft • Advertising
19.
Bluecore
10.46% • TriggerMail • Advertising
20.
TikTok Analytics
10.43% • ByteDance Inc • Site Analytics
21.
Facebook
10.35% • Meta • Advertising
22.
Snapchat For Business
10.29% • Snap Technologies • Advertising
23.
Merkle RKG
10.26% • Dentsu Aegis Network • Site Analytics
24.
Yahoo!
10.24% • Verizon • Site Analytics
25.
Granify
10.17% • Granify • Site Analytics
26.
Pinterest
10.1% • Pinterest • Social Media
27.
Teads
9.97% • Teads • Advertising
28.
Bidtellect
9.96% • Simpli.fi • Advertising
29.
Movable Ink
9.92% • Movable Ink • Customer Interaction
30.
TradeDesk
9.73% • The Trade Desk • Advertising
31.
Google Marketing Platform
9.22% • Google • Advertising
32.
X Advertising
8.95% • X Corp. • Advertising
33.
Adobe Audience Manager
8.04% • Adobe • Advertising
34.
Google
7.06% • Google • Advertising
35.
Sentry
6.13% • Sentry • Utilities
36.
Yahoo! Analytics
6.03% • Verizon • Site Analytics
37.
Google AdServices
5.62% • Google • Advertising
38.
Aggregate Knowledge
5.21% • TransUnion • Advertising
39.
X Corp.
4.75% • X Corp. • Social Media
40.
X Analytics
4.74% • X Corp. • Advertising
41.
Google Fonts
3.89% • Google • Hosting
42.
Google APIs
3.03% • Google • Hosting
43.
iovation
2.92% • iovation • Utilities
44.
Signifyd
2.68% • Signifyd • Site Analytics
45.
Adobe Typekit
2.66% • Adobe • Utilities
46.
Google Static
2.21% • Google • Hosting
47.
Amazon Web Services
1.46% • Amazon • Hosting
48.
Launch Darkly
1.24% • LaunchDarkly • Utilities

11.75

Trackers Per Page Load

5.6

Tracking Requests Per Page Load

6.0%

Trackers Requests / All Requests

0.02MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies