gartner.com

1.

Google Tag

88.8% • Google • Advertising

2.

Google Static

41.96% • Google • Hosting

3.

Google Analytics

37.51% • Google • Site Analytics

4.

Google

25.86% • Google • Advertising

5.

Dynatrace

24.83% • Thoma Bravo • Site Analytics

6.

Adobe Audience Manager

19.3% • Adobe • Advertising

7.

FullStory

19.14% • fullstory • Site Analytics

8.

Hotjar

17.74% • Hotjar • Site Analytics

9.

Google Recaptcha

17.5% • Google • Utilities

10.

OneTrust

15.79% • OneTrust • Consent Management

11.

Google Fonts

10.52% • Google • Hosting

12.

Facebook

10.17% • Meta • Advertising

13.

Amazon Web Services

9.02% • Amazon • Hosting

14.

Bugsnag

8.36% • SmartBear • Site Analytics

15.

Eloqua

7.91% • Oracle • Advertising

16.

X Corp.

7.08% • X Corp. • Social Media

17.

Microsoft Services

6.71% • Microsoft • Misc

18.

X Syndication

6.23% • X Corp. • Social Media

19.

Cloudflare

5.87% • Cloudflare • Hosting

20.

Google APIs

5.49% • Google • Hosting

21.

LinkedIn Ads

3.91% • Microsoft • Advertising

22.

Google Marketing Platform

3.81% • Google • Advertising

23.

LinkedIn Analytics

2.81% • Microsoft • Site Analytics

24.

Launch Darkly

2.7% • LaunchDarkly • Utilities

25.

Google Analytics with signals

2.37% • Google • Advertising

26.

Google User Content

2.11% • Google • Hosting

27.

Google AdServices

2.1% • Google • Advertising

28.

Datadog

1.97% • Datadog • Utilities

29.

ZoomInfo

1.92% • ZoomInfo • Advertising

30.

pendo

1.84% • • Site Analytics

31.

Microsoft Clarity

1.51% • Microsoft • Site Analytics

32.

AB Tasty

1.5% • AB Tasty • Site Analytics

33.

Microsoft Advertising

1.25% • Microsoft • Advertising

34.

6Sense

1.15% • 6Sense • Site Analytics

35.

StackAdapt

1.14% • StackAdapt • Advertising

36.

Drift

1.11% • Salesloft • Customer Interaction

37.

Cloudinary

1.1% • • Hosting

38.

YouTube

1.09% • Google • Audio/Video Player