indiatimes.com

1.

Columbia Online

79.7% • Columbia Online • Advertising

2.

Amazon Advertising

77.96% • Amazon • Advertising

3.

Google Marketing Platform

76.72% • Google • Advertising

4.

Google Tag

72.79% • Google • Advertising

5.

OneTrust

68.6% • OneTrust • Consent Management

6.

ScoreCard Research Beacon

65.4% • comScore, Inc. • Site Analytics

7.

Criteo

51.44% • Criteo • Advertising

8.

Google Analytics

49.5% • Google • Site Analytics

9.

mPulse

47.01% • Akamai Technologies • Site Analytics

10.

Taboola

35.43% • Taboola • Advertising

11.

Google Accounts

35.42% • Google • Customer Interaction

12.

Google Syndication

32.16% • Google • Advertising

13.

X Corp.

26.77% • X Corp. • Social Media

14.

Google

25.39% • Google • Advertising

15.

Google APIs

25.01% • Google • Hosting

16.

X Syndication

24.83% • X Corp. • Social Media

17.

Google Static

23.27% • Google • Hosting

18.

Mouseflow

18.24% • Mouseflow • Site Analytics

19.

Google Fonts

13.89% • Google • Hosting

20.

Akamai Technologies

11.92% • Akamai Technologies • Hosting

21.

Microsoft Clarity

11.01% • Microsoft • Site Analytics

22.

Adloox

10.43% • Adloox • Advertising

23.

Instagram

9.87% • Meta • Social Media

24.

Aniview

9.44% • Aniview • Advertising

25.

X Advertising

9.35% • X Corp. • Advertising

26.

Google Play Services

8.61% • Google • Hosting

27.

Facebook

8.28% • Meta • Advertising

28.

unpkg

8.01% • unpkg • Hosting

29.

Mixpanel

7.99% • Mixpanel • Site Analytics

30.

AdRecover

7.14% • AdPushUp, Inc. • Advertising

31.

Microsoft Advertising

5.69% • Microsoft • Advertising

32.

Index Exchange

5.38% • Index Exchange, Inc. • Advertising

33.

PubMatic

5.37% • PubMatic, Inc. • Advertising

34.

Rubicon

5.33% • The Rubicon Project, Limited • Advertising

35.

TradeDesk

5.21% • The Trade Desk • Advertising

36.

LinkedIn Ads

5.15% • Microsoft • Advertising

37.

Amazon CloudFront

5.14% • Amazon • Hosting

38.

AppNexus

5.09% • Microsoft • Advertising

39.

OpenX

5.07% • OpenX Software Ltd. • Advertising

40.

Media.net

5.03% • Media.net • Advertising

41.

ShareThrough

5.01% • Sharethrough, Inc • Advertising

42.

Google Analytics with signals

4.99% • Google • Advertising

43.

Teads

4.94% • Teads • Advertising

44.

Epsilon

4.91% • Epsilon • Advertising

45.

Kargo

4.85% • Kargo • Advertising

46.

LinkedIn Analytics

4.74% • Microsoft • Site Analytics

47.

YouTube

4.01% • Google • Audio/Video Player

48.

SMART AdServer

3.99% • Smart Adserver • Advertising

49.

Bounce Exchange

3.83% • Bounce Exchange • Advertising

50.

BounceX

3.69% • • Advertising

51.

Adobe Audience Manager

3.61% • Adobe • Advertising

52.

Yahoo! Ad Manager Plus

3.37% • Verizon • Advertising

53.

Google AdServices

3.28% • Google • Advertising

54.

Outbrain

3.11% • Outbrain • Advertising

55.

Live Intent

3.1% • LiveIntent • Site Analytics

56.

DeepIntent

2.82% • Deep Intent • Advertising

57.

Smaato

2.76% • Verve Group • Advertising

58.

Bidswitch

2.66% • Criteo • Advertising

59.

Lotame

2.44% • Lotame • Advertising

60.

jsDelivr

2.44% • • Hosting

61.

RTB House

2.42% • RTB House • Advertising

62.

Google Photos

2.27% • Google • Hosting

63.

Smile Wanted

2.15% • Smile Wanted Group • Advertising

64.

SpotX

2.12% • RTL Group • Advertising

65.

Beachfront Media

1.97% • Seedtag Advertising • Advertising

66.

Google User Content

1.95% • Google • Hosting

67.

Rhythmone Beacon

1.94% • RhythmOne, LLC • Advertising

68.

Zemanta

1.78% • Outbrain • Customer Interaction

69.

33Across

1.75% • 33Across • Advertising

70.

Nativo

1.69% • Nativo • Advertising

71.

Adform

1.62% • Adform • Advertising

72.

StackAdapt

1.58% • StackAdapt • Advertising

73.

Beeswax

1.57% • Beeswax • Advertising

74.

StickyAds

1.55% • Comcast • Advertising

75.

sovrn

1.49% • Sovrn Holdings Inc • Advertising

76.

Quantcast

1.4% • Quantcast International Limited • Advertising

77.

Turn Inc.

1.39% • Singtel • Advertising

78.

Intent IQ

1.38% • AlmondNet • Advertising

79.

OneTag

1.34% • OneTag • Advertising

80.

Dotomi

1.31% • Conversant • Advertising

81.

ID5 Sync

1.3% • ID5 Technology • Advertising

82.

LiveRamp

1.27% • LiveRamp • Advertising

83.

Audience Square

1.26% • Audigent • Advertising

84.

ADman Media

1.17% • illumin • Advertising

85.

AMP Project

1.16% • OpenJS Foundation • Utilities

86.

Connatix

1.16% • Connatix Native Exchange • Advertising

87.

Unruly Media

1.14% • Tremor International • Advertising

88.

AdGear

1.11% • Samsung • Advertising

89.

jQuery

1.1% • JS Foundation • Hosting

90.

PulsePoint

1.02% • PulsePoint, Inc. • Advertising

91.

Flashtalking

1.01% • Mediaocean • Advertising