investopedia.com

Observed activities (77)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

88.19% • Google • Advertising

Google Marketing Platform

87.75% • Google • Advertising

Amazon CloudFront

82.51% • Amazon • Hosting

Digioh

76.73% • • Advertising

JW Player

75.84% • JW Player • Audio/Video Player

Google Static

73.08% • Google • Hosting

Amazon Advertising

71.98% • Amazon • Advertising

Live Intent

71.66% • LiveIntent • Site Analytics

Index Exchange

62.19% • Index Exchange, Inc. • Advertising

10.

Criteo

57.36% • Criteo • Advertising

11.

TradeDesk

57.33% • The Trade Desk • Advertising

12.

Yahoo! Analytics

54.83% • Verizon • Site Analytics

13.

PubMatic

48.71% • PubMatic, Inc. • Advertising

14.

Integral Ad Science

48.11% • Integral Ad Science, Inc. • Advertising

15.

OpenX

48.1% • OpenX Software Ltd. • Advertising

16.

AppNexus

48.0% • Microsoft • Advertising

17.

TripleLift

47.94% • TripleLift, Inc. • Advertising

18.

Rubicon

47.74% • The Rubicon Project, Limited • Advertising

19.

LiveRamp

47.64% • LiveRamp • Advertising

20.

LinkedIn Ads

39.11% • Microsoft • Advertising

21.

OneTrust

23.43% • OneTrust • Consent Management

22.

Google Fonts

14.58% • Google • Hosting

23.

Google

10.61% • Google • Advertising

24.

Sentry

7.14% • Sentry • Utilities

25.

Zendesk

7.06% • Zendesk • Customer Interaction

26.

Zendesk CDN

7.05% • Zendesk • Hosting

27.

Proper Media

6.8% • Proper Media • Advertising

28.

Hotjar

6.69% • Hotjar • Site Analytics

29.

Google APIs

6.59% • Google • Hosting

30.

Google Analytics

6.23% • Google • Site Analytics

31.

TRUSTe Seal

5.64% • TrustArc • Utilities

32.

Google Syndication

5.16% • Google • Advertising

33.

Epsilon

4.87% • Epsilon • Advertising

34.

LiveRamp CMP

4.84% • LiveRamp • Consent Management

35.

ID5 Sync

4.73% • ID5 Technology • Advertising

36.

Catchpoint

4.64% • Catchpoint Systems • Site Analytics

37.

True Anthem

4.23% • trueAnthem • Advertising

38.

ScoreCard Research Beacon

4.15% • comScore, Inc. • Site Analytics

39.

Sailthru Horizon

4.06% • Sailthru • Advertising

40.

Qualia

3.26% • Qualia • Advertising

41.

Dotomi

3.09% • Conversant • Advertising

42.

SkimLinks

2.82% • SkimLinks • Advertising

43.

Google AdServices

2.76% • Google • Advertising

44.

Adobe Audience Manager

2.32% • Adobe • Advertising

45.

DoubleVerify

2.3% • DoubleVerify • Advertising

46.

sovrn

2.27% • Sovrn Holdings Inc • Advertising

47.

Bidswitch

2.02% • Criteo • Advertising

48.

Google User Content

1.97% • Google • Hosting

15.51

Trackers Per Page Load

5.97

Tracking Requests Per Page Load

3.96%

Trackers Requests / All Requests

0.14MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies