kbb.com

1.

Google Tag

95.27% • Google • Advertising

2.

Google Marketing Platform

92.74% • Google • Advertising

3.

mPulse

91.68% • Akamai Technologies • Site Analytics

4.

New Relic

90.02% • New Relic • Site Analytics

5.

PubMatic

77.73% • PubMatic, Inc. • Advertising

6.

Amazon Advertising

72.61% • Amazon • Advertising

7.

Google Accounts

62.23% • Google • Customer Interaction

8.

Google Static

49.87% • Google • Hosting

9.

Optimizely

22.94% • Optimizely • Utilities

10.

Google Fonts

15.06% • Google • Hosting

11.

Google

14.57% • Google • Advertising

12.

Gravatar

14.24% • Automattic • Social Media

13.

Adobe Audience Manager

14.19% • Adobe • Advertising

14.

Google Analytics

9.87% • Google • Site Analytics

15.

OneTrust

9.63% • OneTrust • Consent Management

16.

Google User Content

9.43% • Google • Hosting

17.

audioeye

8.96% • audioeye • Site Analytics

18.

Facebook

8.72% • Meta • Advertising

19.

LiveRamp

8.14% • LiveRamp • Advertising

20.

ScoreCard Research Beacon

7.83% • comScore, Inc. • Site Analytics

21.

Google Syndication

7.73% • Google • Advertising

22.

Microsoft Advertising

7.65% • Microsoft • Advertising

23.

OpenX

7.47% • OpenX Software Ltd. • Advertising

24.

AppNexus

7.45% • Microsoft • Advertising

25.

TripleLift

7.4% • TripleLift, Inc. • Advertising

26.

Index Exchange

7.4% • Index Exchange, Inc. • Advertising

27.

AdGear

7.39% • Samsung • Advertising

28.

Yahoo!

7.39% • Verizon • Site Analytics

29.

Snapchat For Business

6.9% • Snap Technologies • Advertising

30.

Pinterest

6.53% • Pinterest • Social Media

31.

Integral Ad Science

6.48% • Integral Ad Science, Inc. • Advertising

32.

Treasure Data

6.44% • arm • Site Analytics

33.

Google AdServices

6.42% • Google • Advertising

34.

Amazon Web Services

5.72% • Amazon • Hosting

35.

Qualtrics

5.66% • Qualtrics • Site Analytics

36.

X Advertising

5.38% • X Corp. • Advertising

37.

TradeDesk

5.33% • The Trade Desk • Advertising

38.

DoubleVerify

5.15% • DoubleVerify • Advertising

39.

Qualia

4.75% • Qualia • Advertising

40.

Google Play Services

4.55% • Google • Hosting

41.

Google APIs

4.53% • Google • Hosting

42.

Aggregate Knowledge

4.38% • TransUnion • Advertising

43.

Jetpack

4.33% • Automattic • Site Analytics

44.

X Analytics

4.26% • X Corp. • Advertising

45.

X Corp.

4.26% • X Corp. • Social Media

46.

Tapad

4.23% • Telenor Group • Advertising

47.

Moat

4.22% • Oracle • Advertising

48.

Google Analytics with signals

4.14% • Google • Advertising

49.

Yahoo! Ad Manager Plus

3.8% • Verizon • Advertising

50.

Live Intent

3.69% • LiveIntent • Site Analytics

51.

Yahoo! Analytics

3.22% • Verizon • Site Analytics

52.

Turn Inc.

3.04% • Singtel • Advertising

53.

StackAdapt

2.9% • StackAdapt • Advertising

54.

Bidswitch

2.79% • Criteo • Advertising

55.

SMART AdServer

2.75% • Smart Adserver • Advertising

56.

Dotomi

2.66% • Conversant • Advertising

57.

Adform

2.55% • Adform • Advertising

58.

Beeswax

2.53% • Beeswax • Advertising

59.

Outbrain

2.5% • Outbrain • Advertising

60.

Adtheorent

2.48% • AdTheorent, Inc • Advertising

61.

Simpli.fi

2.47% • Simplifi Holdings Inc. • Advertising

62.

Adobe Typekit

2.41% • Adobe • Utilities

63.

SiteScout by Centro

2.38% • Centro • Advertising

64.

Criteo

2.33% • Criteo • Advertising

65.

sovrn

2.32% • Sovrn Holdings Inc • Advertising

66.

Rhythmone Beacon

2.26% • RhythmOne, LLC • Advertising

67.

Adelphic

2.24% • Viant • Site Analytics

68.

Zemanta

2.24% • Outbrain • Customer Interaction

69.

Quantcast

2.18% • Quantcast International Limited • Advertising

70.

Zeta

2.17% • Zeta Global • Customer Interaction

71.

MediaMath

2.11% • MediaMath, Inc. • Advertising

72.

RTB House

2.09% • RTB House • Advertising

73.

Lotame

2.06% • Lotame • Advertising

74.

StickyAds

2.04% • Comcast • Advertising

75.

LinkedIn Ads

2.02% • Microsoft • Advertising

76.

DataXu

2.02% • DataXu • Advertising

77.

DeepIntent

2.0% • Deep Intent • Advertising

78.

PulsePoint

1.99% • PulsePoint, Inc. • Advertising

79.

Akamai Technologies

1.96% • Akamai Technologies • Hosting

80.

Tribal Fusion

1.9% • Exponential Interactive, Inc • Advertising

81.

Taboola

1.89% • Taboola • Advertising

82.

ForeSee

1.88% • ForeSee Results • Utilities

83.

Xaxis

1.87% • Xaxis • Advertising

84.

Evidon

1.84% • Crownpeak • Utilities

85.

Media.net

1.83% • Media.net • Advertising

86.

Smaato

1.79% • Verve Group • Advertising

87.

Rubicon

1.77% • The Rubicon Project, Limited • Advertising

88.

Connatix

1.75% • Connatix Native Exchange • Advertising

89.

Flashtalking

1.59% • Mediaocean • Advertising

90.

Cognitiv

1.55% • Cognitiv • Advertising

91.

SpotX

1.51% • RTL Group • Advertising

92.

AddThis

1.49% • Oracle • Advertising

93.

Acuity Ads

1.49% • Acuity Ads • Advertising

94.

Innovid

1.46% • Innovid • Advertising

95.

Unruly Media

1.44% • Tremor International • Advertising

96.

MaxPoint Interactive

1.44% • MaxPoint Interactive • Advertising

97.

TRUSTe Notice

1.38% • TrustArc • Consent Management

98.

Sentry

1.37% • Sentry • Utilities

99.

Cloudflare

1.27% • Cloudflare • Hosting

100.

YouTube

1.26% • Google • Audio/Video Player

101.

TrustArc

1.21% • TrustArc • Consent Management

102.

CreateJS

1.19% • • Hosting

103.

Bazaarvoice

1.18% • Bazaarvoice • Customer Interaction

104.

InsightExpress

1.16% • Kantar Group • Site Analytics

105.

JW Player

1.13% • JW Player • Audio/Video Player

106.

OnAudience

1.12% • Cloud Technologies S.A. • Advertising

107.

Semasio

1.12% • Semasio • Advertising

108.

Demandbase

1.09% • Demandbase • Advertising

109.

Improve Digital

1.08% • Improve Digital • Advertising

110.

Research Now

1.06% • Research Now Group, Inc • Advertising

111.

Wayfair

1.05% • • Misc

112.

ShareThrough

1.03% • Sharethrough, Inc • Advertising