lifewire.com

Observed activities (51)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Amazon CloudFront

97.26% • Amazon • Hosting

Google Tag

91.41% • Google • Advertising

Google Marketing Platform

87.2% • Google • Advertising

Digioh

85.54% • • Advertising

Amazon Advertising

76.16% • Amazon • Advertising

Live Intent

75.82% • LiveIntent • Site Analytics

JW Player

70.73% • JW Player • Audio/Video Player

Criteo

69.74% • Criteo • Advertising

TradeDesk

69.09% • The Trade Desk • Advertising

10.

Yahoo! Analytics

62.52% • Verizon • Site Analytics

11.

LiveRamp

56.57% • LiveRamp • Advertising

12.

Hotjar

50.78% • Hotjar • Site Analytics

13.

OneTrust

34.61% • OneTrust • Consent Management

14.

Index Exchange

24.45% • Index Exchange, Inc. • Advertising

15.

Google Static

8.13% • Google • Hosting

16.

TRUSTe Seal

6.93% • TrustArc • Utilities

17.

Google APIs

5.41% • Google • Hosting

18.

Google

5.3% • Google • Advertising

19.

SkimLinks

4.69% • SkimLinks • Advertising

20.

Google Analytics

3.61% • Google • Site Analytics

21.

Google Fonts

3.4% • Google • Hosting

22.

Epsilon

3.32% • Epsilon • Advertising

23.

LiveRamp CMP

3.27% • LiveRamp • Consent Management

24.

Google Syndication

3.19% • Google • Advertising

25.

ID5 Sync

3.15% • ID5 Technology • Advertising

26.

OpenX

2.89% • OpenX Software Ltd. • Advertising

27.

AppNexus

2.87% • Microsoft • Advertising

28.

TripleLift

2.81% • TripleLift, Inc. • Advertising

29.

PubMatic

2.81% • PubMatic, Inc. • Advertising

30.

Rubicon

2.77% • The Rubicon Project, Limited • Advertising

31.

Integral Ad Science

2.77% • Integral Ad Science, Inc. • Advertising

32.

YouTube

2.68% • Google • Audio/Video Player

33.

Google Play Services

2.22% • Google • Hosting

34.

True Anthem

2.15% • trueAnthem • Advertising

35.

Catchpoint

2.15% • Catchpoint Systems • Site Analytics

36.

LinkedIn Ads

1.98% • Microsoft • Advertising

37.

Sailthru Horizon

1.96% • Sailthru • Advertising

38.

ScoreCard Research Beacon

1.92% • comScore, Inc. • Site Analytics

39.

Dotomi

1.86% • Conversant • Advertising

40.

Google AdServices

1.75% • Google • Advertising

41.

Google User Content

1.67% • Google • Hosting

42.

Google Photos

1.63% • Google • Hosting

43.

Turn Inc.

1.5% • Singtel • Advertising

44.

Adobe Audience Manager

1.48% • Adobe • Advertising

45.

Google Translate

1.27% • Google • Customer Interaction

46.

Bidswitch

1.25% • Criteo • Advertising

47.

Zeta

1.18% • Zeta Global • Customer Interaction

48.

Zemanta

1.16% • Outbrain • Customer Interaction

11.07

Trackers Per Page Load

1.31

Tracking Requests Per Page Load

3.35%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies