nature.com

Observed activities (55)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

26.52% • Google • Advertising

jsDelivr

18.56% • • Hosting

Google Static

5.47% • Google • Hosting

Google

4.87% • Google • Advertising

Google APIs

4.64% • Google • Hosting

Google Marketing Platform

4.48% • Google • Advertising

Bugsnag

4.27% • SmartBear • Site Analytics

Google Syndication

3.94% • Google • Advertising

Google Fonts

3.87% • Google • Hosting

10.

Facebook

3.81% • Meta • Advertising

11.

Google Analytics with signals

3.79% • Google • Advertising

12.

Microsoft Advertising

3.55% • Microsoft • Advertising

13.

LinkedIn Ads

3.22% • Microsoft • Advertising

14.

X Advertising

3.15% • X Corp. • Advertising

15.

ScoreCard Research Beacon

3.15% • comScore, Inc. • Site Analytics

16.

Segment

3.13% • Segment • Site Analytics

17.

Permutive

3.11% • Permutive, Inc. • Advertising

18.

AppNexus

3.0% • Microsoft • Advertising

19.

Criteo

2.92% • Criteo • Advertising

20.

Qualtrics

2.87% • Qualtrics • Site Analytics

21.

Google Analytics

2.82% • Google • Site Analytics

22.

Digital Window

2.7% • Axel Springer Group • Advertising

23.

Index Exchange

2.68% • Index Exchange, Inc. • Advertising

24.

PubMatic

2.67% • PubMatic, Inc. • Advertising

25.

LinkedIn Analytics

2.67% • Microsoft • Site Analytics

26.

Rubicon

2.66% • The Rubicon Project, Limited • Advertising

27.

Media.net

2.66% • Media.net • Advertising

28.

Bidswitch

2.63% • Criteo • Advertising

29.

Outbrain

2.56% • Outbrain • Advertising

30.

SMART AdServer

2.53% • Smart Adserver • Advertising

31.

Taboola

2.52% • Taboola • Advertising

32.

Teads

2.51% • Teads • Advertising

33.

TripleLift

2.51% • TripleLift, Inc. • Advertising

34.

Aggregate Knowledge

2.49% • TransUnion • Advertising

35.

Sentry

2.47% • Sentry • Utilities

36.

Improve Digital

2.37% • Improve Digital • Advertising

37.

Adobe Audience Manager

2.35% • Adobe • Advertising

38.

Rhythmone Beacon

2.27% • RhythmOne, LLC • Advertising

39.

Google AdServices

2.06% • Google • Advertising

40.

Unruly Media

2.04% • Tremor International • Advertising

41.

Mediavine Exchange

2.02% • Mediavine, Inc • Advertising

42.

Nativo

2.02% • Nativo • Advertising

43.

Tremor Video

1.96% • Tremor Video • Audio/Video Player

44.

TrackJS

1.83% • TrackJS • Site Analytics

45.

Columbia Online

1.71% • Columbia Online • Advertising

46.

X Corp.

1.7% • X Corp. • Social Media

47.

X Analytics

1.67% • X Corp. • Advertising

48.

Google User Content

1.65% • Google • Hosting

3.14

Trackers Per Page Load

0.66

Tracking Requests Per Page Load

2.48%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies