parade.com

1.

Adobe Typekit

93.1% • Adobe • Utilities

2.

Google Tag

89.65% • Google • Advertising

3.

Google Marketing Platform

88.06% • Google • Advertising

4.

Google Website Optimizer

87.47% • Google • Site Analytics

5.

Google Analytics

87.25% • Google • Site Analytics

6.

DataDome

86.66% • DataDome • Site Analytics

7.

Google Fonts

86.58% • Google • Hosting

8.

DoubleVerify

85.63% • DoubleVerify • Advertising

9.

Amazon Advertising

84.99% • Amazon • Advertising

10.

YouTube

82.68% • Google • Audio/Video Player

11.

Cloudflare Insights

79.41% • Cloudflare • Site Analytics

12.

Facebook

78.44% • Meta • Advertising

13.

ScoreCard Research Beacon

77.24% • comScore, Inc. • Site Analytics

14.

PubMatic

73.55% • PubMatic, Inc. • Advertising

15.

Rubicon

73.21% • The Rubicon Project, Limited • Advertising

16.

Index Exchange

72.77% • Index Exchange, Inc. • Advertising

17.

AppNexus

72.73% • Microsoft • Advertising

18.

TripleLift

72.62% • TripleLift, Inc. • Advertising

19.

Criteo

72.11% • Criteo • Advertising

20.

33Across

72.08% • 33Across • Advertising

21.

TradeDesk

72.03% • The Trade Desk • Advertising

22.

Kargo

71.91% • Kargo • Advertising

23.

sovrn

71.79% • Sovrn Holdings Inc • Advertising

24.

Rise

71.03% • Rise Code • Advertising

25.

Live Intent

68.79% • LiveIntent • Site Analytics

26.

Yahoo!

68.58% • Verizon • Site Analytics

27.

Teads

67.15% • Teads • Advertising

28.

LiftIgniter

62.63% • LiftIgniter • Customer Interaction

29.

Parse.ly

59.01% • Parse.ly • Site Analytics

30.

Brandmetrics.com

58.9% • • Advertising

31.

LiveRamp

57.25% • LiveRamp • Advertising

32.

Bombora

57.03% • Bombora • Site Analytics

33.

SkimLinks

57.0% • SkimLinks • Advertising

34.

Outbrain

53.92% • Outbrain • Advertising

35.

Sourcepoint CMP

35.37% • Sourcepoint • Consent Management

36.

Amazon Web Services

17.94% • Amazon • Hosting

37.

Google Static

13.69% • Google • Hosting

38.

Instagram

13.2% • Meta • Social Media

39.

Sentry

10.5% • Sentry • Utilities

40.

Google

10.15% • Google • Advertising

41.

Google APIs

8.4% • Google • Hosting

42.

Facebook Social Graph

8.33% • Meta • Social Media

43.

Segment

7.49% • Segment • Site Analytics

44.

Google Analytics with signals

7.28% • Google • Advertising

45.

Google Syndication

5.89% • Google • Advertising

46.

Lotame

5.32% • Lotame • Advertising

47.

ID5 Sync

5.23% • ID5 Technology • Advertising

48.

Adobe Audience Manager

5.03% • Adobe • Advertising

49.

Dotomi

4.92% • Conversant • Advertising

50.

Integral Ad Science

4.91% • Integral Ad Science, Inc. • Advertising

51.

Permutive

4.88% • Permutive, Inc. • Advertising

52.

Hotjar

4.66% • Hotjar • Site Analytics

53.

OpenX

4.65% • OpenX Software Ltd. • Advertising

54.

Rhythmone Beacon

4.63% • RhythmOne, LLC • Advertising

55.

SMART AdServer

4.54% • Smart Adserver • Advertising

56.

Bidswitch

4.51% • Criteo • Advertising

57.

AdRecover

4.44% • AdPushUp, Inc. • Advertising

58.

Zemanta

4.3% • Outbrain • Customer Interaction

59.

PulsePoint

4.21% • PulsePoint, Inc. • Advertising

60.

StackAdapt

4.16% • StackAdapt • Advertising

61.

ShareThrough

4.12% • Sharethrough, Inc • Advertising

62.

Yahoo! Ad Manager Plus

4.12% • Verizon • Advertising

63.

Google Photos

4.09% • Google • Hosting

64.

Epsilon

4.01% • Epsilon • Advertising

65.

LiveRamp CMP

3.95% • LiveRamp • Consent Management

66.

Smaato

3.92% • Verve Group • Advertising

67.

Aggregate Knowledge

3.92% • TransUnion • Advertising

68.

Quantcast

3.77% • Quantcast International Limited • Advertising

69.

Media.net

3.74% • Media.net • Advertising

70.

Eyeota

3.72% • Eyeota • Advertising

71.

ADman Media

3.68% • illumin • Advertising

72.

Google AdServices

3.65% • Google • Advertising

73.

Yahoo! Analytics

3.6% • Verizon • Site Analytics

74.

jQuery

3.57% • JS Foundation • Hosting

75.

StickyAds

3.57% • Comcast • Advertising

76.

Turn Inc.

3.51% • Singtel • Advertising

77.

Unruly Media

3.42% • Tremor International • Advertising

78.

Intent IQ

3.4% • AlmondNet • Advertising

79.

RTB House

3.3% • RTB House • Advertising

80.

33Across

3.24% • 33Across • Advertising

81.

Tapad

3.24% • Telenor Group • Advertising

82.

Microsoft Advertising

3.21% • Microsoft • Advertising

83.

Beeswax

3.19% • Beeswax • Advertising

84.

SiteScout by Centro

3.16% • Centro • Advertising

85.

Nativo

3.07% • Nativo • Advertising

86.

Adelphic

3.01% • Viant • Site Analytics

87.

Facebook CDN

2.9% • Meta • Hosting

88.

OneTag

2.83% • OneTag • Advertising

89.

Adform

2.8% • Adform • Advertising

90.

gumgum

2.78% • GumGum • Advertising

91.

Keywee

2.75% • Keywee • Site Analytics

92.

Adtheorent

2.69% • AdTheorent, Inc • Advertising

93.

LinkedIn Ads

2.67% • Microsoft • Advertising

94.

Improve Digital

2.64% • Improve Digital • Advertising

95.

X Corp.

2.58% • X Corp. • Social Media

96.

Simpli.fi

2.51% • Simplifi Holdings Inc. • Advertising

97.

StreamRail

2.51% • ironSource • Advertising

98.

Connatix

2.49% • Connatix Native Exchange • Advertising

99.

SundaySky

2.45% • SundaySky • Advertising

100.

DeepIntent

2.37% • Deep Intent • Advertising

101.

Zeta

2.35% • Zeta Global • Customer Interaction

102.

X Syndication

2.31% • X Corp. • Social Media

103.

DataXu

2.23% • DataXu • Advertising

104.

Sonobi

2.23% • Sonobi, Inc • Advertising

105.

Adition

2.22% • ProSiebenSat.1 Media • Advertising

106.

Yieldmo

2.2% • Yieldmo, Inc. • Advertising

107.

Xaxis

2.11% • Xaxis • Advertising

108.

Adyoulike

2.08% • Open Web • Advertising

109.

Taboola

2.08% • Taboola • Advertising

110.

Salesforce DMP

2.04% • Salesforce • Advertising

111.

TRUSTe Notice

1.93% • TrustArc • Consent Management

112.

eXelate

1.91% • Nielsen • Advertising

113.

MediaMath

1.91% • MediaMath, Inc. • Advertising

114.

Flashtalking

1.91% • Mediaocean • Advertising

115.

Intimate Merger

1.85% • Intimate Merger • Site Analytics

116.

Rich Audience

1.82% • Rich Audience • Advertising

117.

Acuity Ads

1.79% • Acuity Ads • Advertising

118.

Ogury

1.78% • Ogury • Advertising

119.

TrustArc

1.73% • TrustArc • Consent Management

120.

Bidtellect

1.72% • Simpli.fi • Advertising

121.

Consumable

1.66% • GiftConnect • Advertising

122.

SpotX

1.63% • RTL Group • Advertising

123.

JW Player

1.58% • JW Player • Audio/Video Player

124.

Innovid

1.56% • Innovid • Advertising

125.

InsightExpress

1.5% • Kantar Group • Site Analytics

126.

Demandbase

1.5% • Demandbase • Advertising

127.

Bounce Exchange

1.4% • Bounce Exchange • Advertising

128.

AdGear

1.35% • Samsung • Advertising

129.

Roq.ad

1.35% • Roq.ad GmbH • Advertising

130.

BounceX

1.23% • • Advertising

131.

Google User Content

1.2% • Google • Hosting

132.

InMobi

1.19% • InMobi • Advertising

133.

ZypMedia

1.12% • Zypmedia • Advertising

134.

Cloudflare

1.11% • Cloudflare • Hosting

135.

Tribal Fusion

1.09% • Exponential Interactive, Inc • Advertising

136.

Quantcount

1.09% • Quantcast International Limited • Site Analytics

137.

Qualia

1.08% • Qualia • Advertising

138.

Plista

1.06% • plista GmbH • Advertising

139.

Amazon CloudFront

1.02% • Amazon • Hosting