pitchbook.com

1.

Google Analytics

78.83% • Google • Site Analytics

2.

Google Tag

59.01% • Google • Advertising

3.

Optimizely

58.23% • Optimizely • Utilities

4.

LinkedIn Analytics

57.58% • Microsoft • Site Analytics

5.

Marketo

57.13% • Marketo • Advertising

6.

Facebook

57.06% • Meta • Advertising

7.

Hotjar

56.86% • Hotjar • Site Analytics

8.

X Advertising

56.84% • X Corp. • Advertising

9.

Google Static

52.56% • Google • Hosting

10.

YouTube

51.08% • Google • Audio/Video Player

11.

Google

50.47% • Google • Advertising

12.

Cloudflare Insights

50.45% • Cloudflare • Site Analytics

13.

Wistia

49.98% • Wistia • Site Analytics

14.

Sentry

31.76% • Sentry • Utilities

15.

Appcues

29.2% • • Customer Interaction

16.

FullStory

11.71% • fullstory • Site Analytics

17.

ZoomInfo

10.95% • ZoomInfo • Advertising

18.

Cloudflare

10.67% • Cloudflare • Hosting

19.

Google Fonts

4.5% • Google • Hosting

20.

Amazon Web Services

3.67% • Amazon • Hosting

21.

LinkedIn Ads

3.13% • Microsoft • Advertising

22.

Launch Darkly

3.01% • LaunchDarkly • Utilities

23.

Google APIs

2.97% • Google • Hosting

24.

OneTrust

2.93% • OneTrust • Consent Management

25.

X Corp.

2.91% • X Corp. • Social Media

26.

X Analytics

2.87% • X Corp. • Advertising

27.

Reddit

2.81% • reddit • Social Media

28.

Microsoft Advertising

2.81% • Microsoft • Advertising

29.

StackAdapt

2.78% • StackAdapt • Advertising

30.

AdRoll

2.76% • AdRoll • Advertising

31.

TradeDesk

2.76% • The Trade Desk • Advertising

32.

Google Marketing Platform

2.7% • Google • Advertising

33.

Google Analytics with signals

2.64% • Google • Advertising

34.

Microsoft Clarity

2.56% • Microsoft • Site Analytics

35.

jsDelivr

2.03% • • Hosting

36.

Google AdServices

1.92% • Google • Advertising

37.

Index Exchange

1.74% • Index Exchange, Inc. • Advertising

38.

AppNexus

1.72% • Microsoft • Advertising

39.

Rubicon

1.72% • The Rubicon Project, Limited • Advertising

40.

Taboola

1.72% • Taboola • Advertising

41.

PubMatic

1.72% • PubMatic, Inc. • Advertising

42.

OpenX

1.72% • OpenX Software Ltd. • Advertising

43.

Bombora

1.72% • Bombora • Site Analytics

44.

Bidswitch

1.72% • Criteo • Advertising

45.

Tapad

1.72% • Telenor Group • Advertising

46.

TripleLift

1.72% • TripleLift, Inc. • Advertising

47.

Outbrain

1.72% • Outbrain • Advertising

48.

Google User Content

1.56% • Google • Hosting

49.

LiveRamp

1.31% • LiveRamp • Advertising