reuters.com

1.

OneTrust

94.93% • OneTrust • Consent Management

2.

pub.network

90.51% • • Advertising

3.

Google Tag

90.09% • Google • Advertising

4.

Permutive

89.85% • Permutive, Inc. • Advertising

5.

True Anthem

88.9% • trueAnthem • Advertising

6.

ScoreCard Research Beacon

86.83% • comScore, Inc. • Site Analytics

7.

Integral Ad Science

86.44% • Integral Ad Science, Inc. • Advertising

8.

mPulse

86.28% • Akamai Technologies • Site Analytics

9.

ChartBeat

85.3% • ChartBeat • Site Analytics

10.

Qualtrics

79.85% • Qualtrics • Site Analytics

11.

Dianomi

79.8% • Dianomi • Advertising

12.

DataDome

73.94% • DataDome • Site Analytics

13.

Arc Publishing

63.18% • Arc Publishing • Site Analytics

14.

Segment

62.54% • Segment • Site Analytics

15.

Datadog

59.69% • Datadog • Utilities

16.

Google

58.94% • Google • Advertising

17.

Eloqua

58.39% • Oracle • Advertising

18.

Parse.ly

58.29% • Parse.ly • Site Analytics

19.

AB Tasty

56.1% • AB Tasty • Site Analytics

20.

Google Accounts

55.98% • Google • Customer Interaction

21.

Google Analytics

53.31% • Google • Site Analytics

22.

Outbrain

53.12% • Outbrain • Advertising

23.

Connatix

48.49% • Connatix Native Exchange • Advertising

24.

LinkedIn Analytics

48.03% • Microsoft • Site Analytics

25.

Facebook

47.39% • Meta • Advertising

26.

Live Intent

46.91% • LiveIntent • Site Analytics

27.

JW Player

37.88% • JW Player • Audio/Video Player

28.

Google Marketing Platform

30.28% • Google • Advertising

29.

AppNexus

25.89% • Microsoft • Advertising

30.

Google Static

6.9% • Google • Hosting

31.

Google APIs

5.85% • Google • Hosting

32.

Google Fonts

3.61% • Google • Hosting

33.

Google Syndication

3.48% • Google • Advertising

34.

PubMatic

3.11% • PubMatic, Inc. • Advertising

35.

Rubicon

3.03% • The Rubicon Project, Limited • Advertising

36.

LiveRamp CMP

2.76% • LiveRamp • Consent Management

37.

Bidswitch

2.71% • Criteo • Advertising

38.

Amazon Advertising

2.59% • Amazon • Advertising

39.

OpenX

2.56% • OpenX Software Ltd. • Advertising

40.

LinkedIn Ads

2.52% • Microsoft • Advertising

41.

Google Translate

2.37% • Google • Customer Interaction

42.

Criteo

2.35% • Criteo • Advertising

43.

sovrn

2.32% • Sovrn Holdings Inc • Advertising

44.

LiveRamp

2.32% • LiveRamp • Advertising

45.

TradeDesk

2.25% • The Trade Desk • Advertising

46.

Rhythmone Beacon

2.08% • RhythmOne, LLC • Advertising

47.

ID5 Sync

1.99% • ID5 Technology • Advertising

48.

Adform

1.98% • Adform • Advertising

49.

Google Analytics with signals

1.95% • Google • Advertising

50.

Lotame

1.88% • Lotame • Advertising

51.

33Across

1.81% • 33Across • Advertising

52.

Adobe Audience Manager

1.8% • Adobe • Advertising

53.

Index Exchange

1.79% • Index Exchange, Inc. • Advertising

54.

StickyAds

1.78% • Comcast • Advertising

55.

Turn Inc.

1.78% • Singtel • Advertising

56.

Media.net

1.78% • Media.net • Advertising

57.

SMART AdServer

1.77% • Smart Adserver • Advertising

58.

TripleLift

1.76% • TripleLift, Inc. • Advertising

59.

Yieldmo

1.74% • Yieldmo, Inc. • Advertising

60.

Google AdServices

1.73% • Google • Advertising

61.

PageFair

1.72% • Blockthrough • Customer Interaction

62.

ShareThrough

1.72% • Sharethrough, Inc • Advertising

63.

videoplayerhub.com

1.7% • • Misc

64.

ad-delivery.net

1.68% • • Misc

65.

Aggregate Knowledge

1.67% • TransUnion • Advertising

66.

Epsilon

1.65% • Epsilon • Advertising

67.

Tapad

1.6% • Telenor Group • Advertising

68.

PulsePoint

1.53% • PulsePoint, Inc. • Advertising

69.

Beeswax

1.5% • Beeswax • Advertising

70.

DoubleVerify

1.5% • DoubleVerify • Advertising

71.

Yahoo! Ad Manager Plus

1.49% • Verizon • Advertising

72.

gumgum

1.49% • GumGum • Advertising

73.

ADman Media

1.43% • illumin • Advertising

74.

Kargo

1.4% • Kargo • Advertising

75.

OneTag

1.39% • OneTag • Advertising

76.

Rise

1.39% • Rise Code • Advertising

77.

Yahoo! Analytics

1.38% • Verizon • Site Analytics

78.

StackAdapt

1.37% • StackAdapt • Advertising

79.

SiteScout by Centro

1.35% • Centro • Advertising

80.

Smaato

1.29% • Verve Group • Advertising

81.

Dotomi

1.28% • Conversant • Advertising

82.

Sonobi

1.23% • Sonobi, Inc • Advertising

83.

Google User Content

1.2% • Google • Hosting

84.

Zemanta

1.19% • Outbrain • Customer Interaction

85.

RTB House

1.13% • RTB House • Advertising

86.

Quantcast

1.1% • Quantcast International Limited • Advertising

87.

Zeta

1.1% • Zeta Global • Customer Interaction

88.

Improve Digital

1.1% • Improve Digital • Advertising

89.

Yahoo!

1.09% • Verizon • Site Analytics

90.

Unruly Media

1.04% • Tremor International • Advertising

91.

Audience Square

1.0% • Audigent • Advertising