southwest.com

1.

OneTrust

98.65% • OneTrust • Consent Management

2.

AppDynamics

94.79% • AppDynamics • Utilities

3.

mPulse

88.83% • Akamai Technologies • Site Analytics

4.

Booking.com

29.43% • • Misc

5.

Qualtrics

11.12% • Qualtrics • Site Analytics

6.

Branch

9.0% • Branch Metrics • Advertising

7.

Quantum Metric

8.65% • Quantum Metric, Inc. • Site Analytics

8.

Google

8.25% • Google • Advertising

9.

Google Fonts

7.91% • Google • Hosting

10.

Adobe Audience Manager

6.8% • Adobe • Advertising

11.

Google Tag

6.42% • Google • Advertising

12.

Siteimprove Analytics

6.37% • Siteimprove • Site Analytics

13.

Sentry

6.23% • Sentry • Utilities

14.

Yahoo! Analytics

5.35% • Verizon • Site Analytics

15.

Facebook

4.81% • Meta • Advertising

16.

Flashtalking

4.76% • Mediaocean • Advertising

17.

Movable Ink

4.61% • Movable Ink • Customer Interaction

18.

Snapchat For Business

4.15% • Snap Technologies • Advertising

19.

Amazon Advertising

4.15% • Amazon • Advertising

20.

Pinterest

4.11% • Pinterest • Social Media

21.

Google Static

4.06% • Google • Hosting

22.

TikTok Analytics

3.95% • ByteDance Inc • Site Analytics

23.

Google Marketing Platform

3.76% • Google • Advertising

24.

Tapad

3.7% • Telenor Group • Advertising

25.

Google AdServices

3.2% • Google • Advertising

26.

Adobe Dynamic Tag Management

3.18% • Adobe • Utilities

27.

TradeDesk

2.41% • The Trade Desk • Advertising

28.

X Corp.

2.41% • X Corp. • Social Media

29.

X Analytics

2.4% • X Corp. • Advertising

30.

Salesforce

2.09% • Salesforce • Advertising

31.

Salesforce Live Agent

2.06% • Salesforce • Customer Interaction

32.

Microsoft Advertising

1.75% • Microsoft • Advertising

33.

Amazon CloudFront

1.71% • Amazon • Hosting

34.

Adobe Typekit

1.41% • Adobe • Utilities

35.

Amazon Web Services

1.35% • Amazon • Hosting