sumup.com

Observed activities (42)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

72.05% • Google • Advertising

OneTrust

66.97% • OneTrust • Consent Management

Optimizely

54.95% • Optimizely • Utilities

Sentry

54.41% • Sentry • Utilities

Cloudflare Insights

48.47% • Cloudflare • Site Analytics

Amazon Web Services

31.7% • Amazon • Hosting

Contentful

22.81% • Contentful • Utilities

Google Static

10.22% • Google • Hosting

Google

9.2% • Google • Advertising

10.

Vercel Frontend Observability

9.0% • Vercel • Site Analytics

11.

Google Fonts

8.88% • Google • Hosting

12.

Microsoft Clarity

8.29% • Microsoft • Site Analytics

13.

Microsoft Advertising

6.96% • Microsoft • Advertising

14.

Google Syndication

4.84% • Google • Advertising

15.

Qualtrics

4.79% • Qualtrics • Site Analytics

16.

Google Marketing Platform

4.31% • Google • Advertising

17.

Google Analytics with signals

4.11% • Google • Advertising

18.

Trustpilot

4.07% • Trustpilot • Customer Interaction

19.

LinkedIn Ads

3.97% • Microsoft • Advertising

20.

Facebook

3.94% • Meta • Advertising

21.

TikTok Analytics

3.9% • ByteDance Inc • Site Analytics

22.

Google Play Services

3.63% • Google • Hosting

23.

TVSquared

3.6% • TV Squared • Advertising

24.

LinkedIn Analytics

3.5% • Microsoft • Site Analytics

25.

X Advertising

3.37% • X Corp. • Advertising

26.

Mixpanel

3.17% • Mixpanel • Site Analytics

27.

2.85% • Pinterest • Social Media

28.

Apple Pay

2.71% • Apple • Utilities

29.

Amazon CloudFront

2.58% • Amazon • Hosting

30.

Google APIs

2.46% • Google • Hosting

31.

TrackJS

2.38% • TrackJS • Site Analytics

32.

ThreatMetrix

2.35% • LexisNexis • Utilities

33.

Cloudflare

2.15% • Cloudflare • Hosting

34.

Hotjar

1.96% • Hotjar • Site Analytics

35.

Google User Content

1.42% • Google • Hosting

36.

X Corp.

1.36% • X Corp. • Social Media

37.

X Analytics

1.36% • X Corp. • Advertising

38.

Rakuten

1.36% • Rakuten Marketing LLC • Advertising

39.

AppsFlyer

1.33% • AppsFlyer • Site Analytics

40.

Google Translate

1.21% • Google • Customer Interaction

41.

Google AdServices

1.07% • Google • Advertising

42.

Taboola

1.02% • Taboola • Advertising

5.13

Trackers Per Page Load

0.9

Tracking Requests Per Page Load

4.05%

Trackers Requests / All Requests

0.03MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies