theguardian.com

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

The Guardian

99.78% • The Guardian • Misc

Google Marketing Platform

68.0% • Google • Advertising

ScoreCard Research Beacon

60.64% • comScore, Inc. • Site Analytics

Brandmetrics.com

59.92% • • Advertising

Google AdServices

59.21% • Google • Advertising

Permutive

58.65% • Permutive, Inc. • Advertising

Integral Ad Science

58.19% • Integral Ad Science, Inc. • Advertising

Amazon Advertising

54.66% • Amazon • Advertising

Teads

34.61% • Teads • Advertising

10.

Dotmetrics

33.41% • • Site Analytics

11.

Google

15.92% • Google • Advertising

12.

Google Static

13.68% • Google • Hosting

13.

NetRatings SiteCensus

6.82% • Nielsen • Advertising

14.

X Corp.

6.36% • X Corp. • Social Media

15.

X Syndication

5.72% • X Corp. • Social Media

16.

Sourcepoint CMP

4.63% • Sourcepoint • Consent Management

17.

Google APIs

4.02% • Google • Hosting

18.

YouTube

3.41% • Google • Audio/Video Player

19.

Google Photos

2.54% • Google • Hosting

20.

Google Fonts

2.5% • Google • Hosting

21.

Google Syndication

2.02% • Google • Advertising

22.

Epsilon

1.76% • Epsilon • Advertising

23.

Sentry

1.62% • Sentry • Utilities

24.

AppNexus

1.55% • Microsoft • Advertising

25.

PubMatic

1.4% • PubMatic, Inc. • Advertising

26.

Rubicon

1.33% • The Rubicon Project, Limited • Advertising

27.

Criteo

1.3% • Criteo • Advertising

28.

Index Exchange

1.3% • Index Exchange, Inc. • Advertising

29.

TradeDesk

1.3% • The Trade Desk • Advertising

30.

Adyoulike

1.28% • Open Web • Advertising

31.

Bidswitch

1.21% • Criteo • Advertising

32.

SMART AdServer

1.2% • Smart Adserver • Advertising

33.

LiveRamp

1.19% • LiveRamp • Advertising

34.

OpenX

1.19% • OpenX Software Ltd. • Advertising

35.

Rhythmone Beacon

1.18% • RhythmOne, LLC • Advertising

36.

OneTag

1.18% • OneTag • Advertising

37.

StackAdapt

1.17% • StackAdapt • Advertising

38.

sovrn

1.17% • Sovrn Holdings Inc • Advertising

39.

Zemanta

1.17% • Outbrain • Customer Interaction

40.

RTB House

1.16% • RTB House • Advertising

41.

Bidtellect

1.16% • Simpli.fi • Advertising

42.

Spot.IM

1.16% • Spot.IM Ltd. • Social Media

43.

ShareThrough

1.06% • Sharethrough, Inc • Advertising

44.

Yahoo! Analytics

1.05% • Verizon • Site Analytics

45.

Adobe Audience Manager

1.02% • Adobe • Advertising

8.12

Trackers Per Page Load

0.83

Tracking Requests Per Page Load

0.8%

Trackers Requests / All Requests

0.06MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies