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theroot.com

Observed activities (40)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
94.04% • Google • Advertising
2.
Ad Lightning
93.65% • Ad Lightning • Advertising
3.
SpeedCurve
93.59% • • Site Analytics
4.
ScoreCard Research Beacon
93.25% • comScore, Inc. • Site Analytics
5.
Google Marketing Platform
92.93% • Google • Advertising
6.
Index Exchange
92.32% • Index Exchange, Inc. • Advertising
7.
Google APIs
92.24% • Google • Hosting
8.
Amazon Advertising
90.95% • Amazon • Advertising
9.
Taboola
88.27% • Taboola • Advertising
10.
Integral Ad Science
32.83% • Integral Ad Science, Inc. • Advertising
11.
TradeDesk
32.39% • The Trade Desk • Advertising
12.
videoplayerhub.com
31.73% • • Misc
13.
ChartBeat
31.7% • ChartBeat • Site Analytics
14.
Bombora
30.99% • Bombora • Site Analytics
15.
Connatix
23.88% • Connatix Native Exchange • Advertising
16.
X Corp.
9.87% • X Corp. • Social Media
17.
X Syndication
8.76% • X Corp. • Social Media
18.
Google Static
5.43% • Google • Hosting
19.
YouTube
4.69% • Google • Audio/Video Player
20.
Google
4.68% • Google • Advertising
21.
Google Play Services
4.46% • Google • Hosting
22.
Google Photos
4.41% • Google • Hosting
23.
Instagram
3.26% • Meta • Social Media
24.
TikTok CDN
2.08% • ByteDance Inc • Hosting
25.
Bounce Exchange
1.91% • Bounce Exchange • Advertising
26.
LiveRamp
1.79% • LiveRamp • Advertising
27.
33Across
1.69% • 33Across • Advertising
28.
Epsilon
1.65% • Epsilon • Advertising
29.
Rubicon
1.5% • The Rubicon Project, Limited • Advertising
30.
AppNexus
1.45% • Microsoft • Advertising
31.
Google Syndication
1.43% • Google • Advertising
32.
Google Fonts
1.4% • Google • Hosting
33.
Kargo
1.28% • Kargo • Advertising
34.
Bidswitch
1.28% • Criteo • Advertising
35.
TikTok Analytics
1.25% • ByteDance Inc • Site Analytics
36.
PageFair
1.22% • Blockthrough • Customer Interaction
37.
ad-delivery.net
1.22% • • Misc
38.
LiveRamp CMP
1.2% • LiveRamp • Consent Management
39.
SMART AdServer
1.13% • Smart Adserver • Advertising
40.
sovrn
1.1% • Sovrn Holdings Inc • Advertising

12.49

Trackers Per Page Load

2.09

Tracking Requests Per Page Load

2.1%

Trackers Requests / All Requests

0.72MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies