today.com

1.

Adobe Dynamic Tag Management

98.56% • Adobe • Utilities

2.

Google Tag

93.27% • Google • Advertising

3.

Parse.ly

93.2% • Parse.ly • Site Analytics

4.

mParticle

93.06% • mParticle • Site Analytics

5.

VWO

93.01% • Wingify • Site Analytics

6.

Adobe Audience Manager

92.77% • Adobe • Advertising

7.

ScoreCard Research Beacon

92.65% • comScore, Inc. • Site Analytics

8.

mPulse

92.23% • Akamai Technologies • Site Analytics

9.

NetRatings SiteCensus

91.07% • Nielsen • Advertising

10.

LiveRamp

88.94% • LiveRamp • Advertising

11.

Taboola

81.89% • Taboola • Advertising

12.

Launch Darkly

73.4% • LaunchDarkly • Utilities

13.

Akamai Technologies

58.73% • Akamai Technologies • Hosting

14.

JW Player

57.42% • JW Player • Audio/Video Player

15.

FreeWheel

54.82% • Comcast • Advertising

16.

Facebook

14.52% • Meta • Advertising

17.

Google

12.09% • Google • Advertising

18.

Google Marketing Platform

11.41% • Google • Advertising

19.

SkimLinks

11.23% • SkimLinks • Advertising

20.

Google Static

10.45% • Google • Hosting

21.

Facebook CDN

8.82% • Meta • Hosting

22.

Instagram

8.55% • Meta • Social Media

23.

OneTrust

7.54% • OneTrust • Consent Management

24.

Digioh

7.31% • • Advertising

25.

Amazon Advertising

6.88% • Amazon • Advertising

26.

Google Fonts

6.71% • Google • Hosting

27.

Sentry

6.63% • Sentry • Utilities

28.

DoubleVerify

6.25% • DoubleVerify • Advertising

29.

ADmantX

6.24% • Expert System, SpA • Advertising

30.

Sailthru Horizon

6.13% • Sailthru • Advertising

31.

Rubicon

6.11% • The Rubicon Project, Limited • Advertising

32.

Research Now

5.85% • Research Now Group, Inc • Advertising

33.

Google APIs

5.75% • Google • Hosting

34.

True Anthem

5.75% • trueAnthem • Advertising

35.

Adobe Experience Cloud

5.38% • Adobe • Site Analytics

36.

Google Play Services

4.93% • Google • Hosting

37.

YouTube

4.76% • Google • Audio/Video Player

38.

Google Syndication

4.58% • Google • Advertising

39.

Integral Ad Science

4.49% • Integral Ad Science, Inc. • Advertising

40.

Google AdServices

4.14% • Google • Advertising

41.

Criteo

4.01% • Criteo • Advertising

42.

Google Photos

3.97% • Google • Hosting

43.

X Corp.

3.94% • X Corp. • Social Media

44.

LiveRamp CMP

3.63% • LiveRamp • Consent Management

45.

X Syndication

3.59% • X Corp. • Social Media

46.

TradeDesk

3.23% • The Trade Desk • Advertising

47.

Bidswitch

3.17% • Criteo • Advertising

48.

Yahoo! Analytics

2.85% • Verizon • Site Analytics

49.

PubMatic

2.83% • PubMatic, Inc. • Advertising

50.

AppNexus

2.82% • Microsoft • Advertising

51.

OpenX

2.64% • OpenX Software Ltd. • Advertising

52.

TripleLift

2.6% • TripleLift, Inc. • Advertising

53.

StickyAds

2.56% • Comcast • Advertising

54.

Merkle RKG

2.53% • Dentsu Aegis Network • Site Analytics

55.

Index Exchange

2.48% • Index Exchange, Inc. • Advertising

56.

Unruly Media

2.3% • Tremor International • Advertising

57.

Yahoo! Ad Manager Plus

2.27% • Verizon • Advertising

58.

ID5 Sync

2.19% • ID5 Technology • Advertising

59.

PulsePoint

2.13% • PulsePoint, Inc. • Advertising

60.

gumgum

2.13% • GumGum • Advertising

61.

Kargo

2.11% • Kargo • Advertising

62.

RTB House

2.11% • RTB House • Advertising

63.

SecuredVisit

2.1% • SecuredVisit • Advertising

64.

Google User Content

2.02% • Google • Hosting

65.

Aggregate Knowledge

1.98% • TransUnion • Advertising

66.

Lotame

1.95% • Lotame • Advertising

67.

Amazon Web Services

1.9% • Amazon • Hosting

68.

Datadog

1.85% • Datadog • Utilities

69.

SMART AdServer

1.84% • Smart Adserver • Advertising

70.

Resonate Networks

1.78% • Resonate • Advertising

71.

Teads

1.7% • Teads • Advertising

72.

Beachfront Media

1.69% • Seedtag Advertising • Advertising

73.

Tapad

1.67% • Telenor Group • Advertising

74.

eXelate

1.62% • Nielsen • Advertising

75.

DeepIntent

1.59% • Deep Intent • Advertising

76.

Quantcast

1.56% • Quantcast International Limited • Advertising

77.

Optimizely

1.55% • Optimizely • Utilities

78.

InsightExpress

1.49% • Kantar Group • Site Analytics

79.

Improve Digital

1.41% • Improve Digital • Advertising

80.

Media.net

1.41% • Media.net • Advertising

81.

SpringServe

1.33% • SpringServe, LLC • Advertising

82.

Intent IQ

1.32% • AlmondNet • Advertising

83.

sovrn

1.3% • Sovrn Holdings Inc • Advertising

84.

TikTok CDN

1.27% • ByteDance Inc • Hosting

85.

Live Intent

1.27% • LiveIntent • Site Analytics

86.

ShareThrough

1.26% • Sharethrough, Inc • Advertising

87.

InMobi

1.24% • InMobi • Advertising

88.

SiteScout by Centro

1.24% • Centro • Advertising

89.

Outbrain

1.21% • Outbrain • Advertising

90.

Beeswax

1.15% • Beeswax • Advertising

91.

Adform

1.15% • Adform • Advertising

92.

Rhythmone Beacon

1.1% • RhythmOne, LLC • Advertising

93.

Nativo

1.09% • Nativo • Advertising

94.

ADman Media

1.09% • illumin • Advertising

95.

Amazon CloudFront

1.07% • Amazon • Hosting

96.

Xaxis

1.06% • Xaxis • Advertising

97.

StackAdapt

1.06% • StackAdapt • Advertising

98.

LinkedIn Ads

1.06% • Microsoft • Advertising

99.

Adobe Typekit

1.04% • Adobe • Utilities

100.

OnAudience

1.04% • Cloud Technologies S.A. • Advertising

101.

Verizon Media

1.03% • Verizon • Advertising

102.

BlueKai

1.03% • Oracle • Advertising

103.

SpotX

1.03% • RTL Group • Advertising