tripadvisor.com

Observed activities (40)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

TripAdvisor

99.23% • IAC (InterActiveCorp) • Misc

OneTrust

98.54% • OneTrust • Consent Management

DataDome

93.51% • DataDome • Site Analytics

Google Marketing Platform

87.72% • Google • Advertising

Mapbox

53.91% • • Customer Interaction

Google Tag

51.64% • Google • Advertising

Google Accounts

48.58% • Google • Customer Interaction

Amazon Advertising

47.66% • Amazon • Advertising

Rubicon

38.93% • The Rubicon Project, Limited • Advertising

10.

Facebook

11.49% • Meta • Advertising

11.

Sprig

11.15% • Sprig • Customer Interaction

12.

Google

10.28% • Google • Advertising

13.

Google Static

10.22% • Google • Hosting

14.

Google AdServices

5.66% • Google • Advertising

15.

Google Play Services

5.36% • Google • Hosting

16.

Google Fonts

5.26% • Google • Hosting

17.

Google User Content

5.16% • Google • Hosting

18.

Sentry

4.71% • Sentry • Utilities

19.

Google Syndication

4.05% • Google • Advertising

20.

Google Analytics with signals

3.73% • Google • Advertising

21.

3.29% • Pinterest • Social Media

22.

Integral Ad Science

3.27% • Integral Ad Science, Inc. • Advertising

23.

ScoreCard Research Beacon

3.12% • comScore, Inc. • Site Analytics

24.

TikTok Analytics

3.08% • ByteDance Inc • Site Analytics

25.

LiveRamp

3.05% • LiveRamp • Advertising

26.

Microsoft Advertising

2.55% • Microsoft • Advertising

27.

TradeDesk

2.4% • The Trade Desk • Advertising

28.

Live Intent

2.3% • LiveIntent • Site Analytics

29.

Google Analytics

1.99% • Google • Site Analytics

30.

PubMatic

1.94% • PubMatic, Inc. • Advertising

31.

Dotomi

1.92% • Conversant • Advertising

32.

Index Exchange

1.92% • Index Exchange, Inc. • Advertising

33.

Media.net

1.91% • Media.net • Advertising

34.

Google APIs

1.78% • Google • Hosting

35.

Adobe Audience Manager

1.66% • Adobe • Advertising

36.

Yahoo!

1.61% • Verizon • Site Analytics

37.

Teads

1.42% • Teads • Advertising

38.

Yahoo! Ad Manager Plus

1.39% • Verizon • Advertising

39.

ClickTripz

1.37% • ClickTripz • Advertising

40.

AppNexus

1.05% • Microsoft • Advertising

8.41

Trackers Per Page Load

1.33

Tracking Requests Per Page Load

0.62%

Trackers Requests / All Requests

0.04MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies