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umich.edu

Observed activities (38)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
59.41% Google Advertising
2.
Google Static
34.07% Google Hosting
3.
Google Fonts
30.87% Google Hosting
4.
Adobe Typekit
15.47% Adobe Utilities
5.
Google
14.71% Google Advertising
6.
Cloudflare
13.73% Cloudflare Hosting
7.
Google Analytics
12.1% Google Site Analytics
8.
Amazon Web Services
10.53% Amazon Hosting
9.
jsDelivr
10.48% Hosting
10.
Canvas
8.77% Customer Interaction
11.
Google APIs
8.64% Google Hosting
12.
Bootstrap CDN
8.15% BootstrapCDN Hosting
13.
AddToAny
6.36% AddToAny Social Media
14.
New Relic
5.99% New Relic Site Analytics
15.
fontawesome.com
5.41% Hosting
16.
Facebook
4.71% Meta Advertising
17.
Atlassian
4.42% Atlassian Customer Interaction
18.
Crazy Egg
4.23% Crazy Egg Site Analytics
19.
Google User Content
4.02% Google Hosting
20.
Microsoft Clarity
4.0% Microsoft Site Analytics
21.
Google Marketing Platform
3.84% Google Advertising
22.
YouTube
3.49% Google Audio/Video Player
23.
Amazon CloudFront
3.49% Amazon Hosting
24.
OneTrust
3.43% OneTrust Consent Management
25.
Google Play Services
3.2% Google Hosting
26.
Piwik PRO Tag Manager
2.83% Cookie Information Utilities
27.
Google Photos
2.31% Google Hosting
28.
unpkg
1.86% unpkg Hosting
29.
jQuery
1.84% JS Foundation Hosting
30.
Google Analytics with signals
1.79% Google Advertising
31.
LinkedIn Analytics
1.76% Microsoft Site Analytics
32.
Hotjar
1.34% Hotjar Site Analytics
33.
X Corp.
1.27% X Corp. Social Media
34.
Sentry
1.26% Sentry Utilities
35.
ShareThis
1.2% ShareThis, Inc. Advertising
36.
Kaltura
1.17% Kaltura Audio/Video Player
37.
Jetpack
1.1% Automattic Site Analytics
38.
X Advertising
1.1% X Corp. Advertising

3.65

Trackers Per Page Load

0.58

Tracking Requests Per Page Load

2.19%

Trackers Requests / All Requests

0.37MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies