unilad.com

1.

Spot.IM

95.94% • Spot.IM Ltd. • Social Media

2.

Rubicon

93.63% • The Rubicon Project, Limited • Advertising

3.

Google Tag

92.69% • Google • Advertising

4.

Google Marketing Platform

90.67% • Google • Advertising

5.

Permutive

90.32% • Permutive, Inc. • Advertising

6.

ChartBeat

90.24% • ChartBeat • Site Analytics

7.

Amazon Advertising

89.96% • Amazon • Advertising

8.

jsDelivr

79.87% • • Hosting

9.

Google Syndication

72.84% • Google • Advertising

10.

ad-delivery.net

72.8% • • Misc

11.

PageFair

67.66% • Blockthrough • Customer Interaction

12.

TradeDesk

60.82% • The Trade Desk • Advertising

13.

LiveRamp

60.75% • LiveRamp • Advertising

14.

ID5 Sync

53.91% • ID5 Technology • Advertising

15.

JW Player

47.55% • JW Player • Audio/Video Player

16.

33Across

38.39% • 33Across • Advertising

17.

X Corp.

20.13% • X Corp. • Social Media

18.

YouTube

20.02% • Google • Audio/Video Player

19.

X Syndication

18.5% • X Corp. • Social Media

20.

Google Static

18.34% • Google • Hosting

21.

Google

11.4% • Google • Advertising

22.

Instagram

7.66% • Meta • Social Media

23.

Google Fonts

7.53% • Google • Hosting

24.

Google APIs

7.51% • Google • Hosting

25.

Audience Square

7.51% • Audigent • Advertising

26.

TikTok Analytics

7.36% • ByteDance Inc • Site Analytics

27.

AppNexus

6.73% • Microsoft • Advertising

28.

TikTok CDN

6.49% • ByteDance Inc • Hosting

29.

PubMatic

6.02% • PubMatic, Inc. • Advertising

30.

Index Exchange

5.93% • Index Exchange, Inc. • Advertising

31.

Criteo

5.79% • Criteo • Advertising

32.

Bidswitch

5.68% • Criteo • Advertising

33.

SMART AdServer

5.63% • Smart Adserver • Advertising

34.

Rise

5.51% • Rise Code • Advertising

35.

TripleLift

5.44% • TripleLift, Inc. • Advertising

36.

Brandmetrics.com

5.42% • • Advertising

37.

Reddit

5.33% • reddit • Social Media

38.

OpenX

5.29% • OpenX Software Ltd. • Advertising

39.

Rich Audience

5.29% • Rich Audience • Advertising

40.

sovrn

5.25% • Sovrn Holdings Inc • Advertising

41.

Kargo

5.18% • Kargo • Advertising

42.

Media.net

5.12% • Media.net • Advertising

43.

Rhythmone Beacon

4.92% • RhythmOne, LLC • Advertising

44.

Adform

4.73% • Adform • Advertising

45.

Dotmetrics

4.67% • • Site Analytics

46.

ShareThrough

4.52% • Sharethrough, Inc • Advertising

47.

OneTag

4.17% • OneTag • Advertising

48.

Google Analytics with signals

4.15% • Google • Advertising

49.

Connatix

4.11% • Connatix Native Exchange • Advertising

50.

StickyAds

4.11% • Comcast • Advertising

51.

Yahoo! Analytics

4.09% • Verizon • Site Analytics

52.

Ogury

4.04% • Ogury • Advertising

53.

Quantcast

4.04% • Quantcast International Limited • Advertising

54.

StackAdapt

4.04% • StackAdapt • Advertising

55.

Beeswax

4.02% • Beeswax • Advertising

56.

Adyoulike

4.0% • Open Web • Advertising

57.

Aniview

3.96% • Aniview • Advertising

58.

RTB House

3.96% • RTB House • Advertising

59.

Zemanta

3.94% • Outbrain • Customer Interaction

60.

LiveRamp CMP

3.93% • LiveRamp • Consent Management

61.

Tapad

3.91% • Telenor Group • Advertising

62.

Turn Inc.

3.89% • Singtel • Advertising

63.

Lotame

3.87% • Lotame • Advertising

64.

Yahoo! Ad Manager Plus

3.78% • Verizon • Advertising

65.

Adobe Audience Manager

3.7% • Adobe • Advertising

66.

PulsePoint

3.66% • PulsePoint, Inc. • Advertising

67.

Yieldmo

3.64% • Yieldmo, Inc. • Advertising

68.

Improve Digital

3.63% • Improve Digital • Advertising

69.

gumgum

3.57% • GumGum • Advertising

70.

Smaato

3.51% • Verve Group • Advertising

71.

Outbrain

3.5% • Outbrain • Advertising

72.

LinkedIn Ads

3.46% • Microsoft • Advertising

73.

SiteScout by Centro

3.42% • Centro • Advertising

74.

Tremor Video

3.33% • Tremor Video • Audio/Video Player

75.

Dotomi

3.23% • Conversant • Advertising

76.

Smile Wanted

3.18% • Smile Wanted Group • Advertising

77.

Sonobi

3.18% • Sonobi, Inc • Advertising

78.

Bidtellect

2.97% • Simpli.fi • Advertising

79.

Adelphic

2.97% • Viant • Site Analytics

80.

Zeta

2.95% • Zeta Global • Customer Interaction

81.

Google AdServices

2.92% • Google • Advertising

82.

ADman Media

2.92% • illumin • Advertising

83.

Intent IQ

2.88% • AlmondNet • Advertising

84.

Simpli.fi

2.75% • Simplifi Holdings Inc. • Advertising

85.

Nativo

2.73% • Nativo • Advertising

86.

Yahoo!

2.64% • Verizon • Site Analytics

87.

Unruly Media

2.5% • Tremor International • Advertising

88.

Microsoft Advertising

2.49% • Microsoft • Advertising

89.

Live Intent

2.49% • LiveIntent • Site Analytics

90.

SpotX

2.37% • RTL Group • Advertising

91.

Taboola

2.15% • Taboola • Advertising

92.

StreamRail

2.09% • ironSource • Advertising

93.

Facebook CDN

2.06% • Meta • Hosting

94.

Aggregate Knowledge

2.04% • TransUnion • Advertising

95.

nexx360

1.94% • Nexx360 • Advertising

96.

DeepIntent

1.94% • Deep Intent • Advertising

97.

Demandbase

1.93% • Demandbase • Advertising

98.

InMobi

1.87% • InMobi • Advertising

99.

33Across

1.85% • 33Across • Advertising

100.

Xaxis

1.85% • Xaxis • Advertising

101.

DoubleVerify

1.81% • DoubleVerify • Advertising

102.

DataXu

1.79% • DataXu • Advertising

103.

Consumable

1.79% • GiftConnect • Advertising

104.

Roq.ad

1.68% • Roq.ad GmbH • Advertising

105.

Next Millennium Media

1.66% • Next Millennium Media • Advertising

106.

Integral Ad Science

1.64% • Integral Ad Science, Inc. • Advertising

107.

MediaMath

1.64% • MediaMath, Inc. • Advertising

108.

Giphy

1.61% • • Social Media

109.

Cloudflare Insights

1.57% • Cloudflare • Site Analytics

110.

Google Translate

1.53% • Google • Customer Interaction

111.

Aidem

1.51% • Aidem • Advertising

112.

Acuity Ads

1.51% • Acuity Ads • Advertising

113.

Google Photos

1.46% • Google • Hosting

114.

Beachfront Media

1.44% • Seedtag Advertising • Advertising

115.

AdGear

1.36% • Samsung • Advertising

116.

Google Analytics

1.31% • Google • Site Analytics

117.

Eyeota

1.25% • Eyeota • Advertising

118.

Semasio

1.16% • Semasio • Advertising

119.

ScoreCard Research Beacon

1.16% • comScore, Inc. • Site Analytics

120.

ZoomInfo

1.14% • ZoomInfo • Advertising

121.

Adition

1.14% • ProSiebenSat.1 Media • Advertising

122.

Between Digital

1.12% • Between Digital • Advertising

123.

Crimtan

1.12% • Crimtan • Advertising

124.

Tribal Fusion

1.07% • Exponential Interactive, Inc • Advertising

125.

Disqus

1.05% • Zeta Global • Customer Interaction