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usatoday.com

Observed activities (121)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Marketing Platform
86.09% • Google • Advertising
2.
Amazon Advertising
84.47% • Amazon • Advertising
3.
Integral Ad Science
82.96% • Integral Ad Science, Inc. • Advertising
4.
Brandmetrics.com
82.59% • • Advertising
5.
Taboola
78.44% • Taboola • Advertising
6.
PageFair
76.19% • Blockthrough • Customer Interaction
7.
Gannett Media
75.67% • Gannett Digital Media Network • Audio/Video Player
8.
Criteo
43.15% • Criteo • Advertising
9.
ScoreCard Research Beacon
40.26% • comScore, Inc. • Site Analytics
10.
Google APIs
27.25% • Google • Hosting
11.
Google Syndication
19.42% • Google • Advertising
12.
OneTrust
19.06% • OneTrust • Consent Management
13.
Google Fonts
18.67% • Google • Hosting
14.
LiveRamp
17.18% • LiveRamp • Advertising
15.
Rubicon
16.62% • The Rubicon Project, Limited • Advertising
16.
Google Static
16.31% • Google • Hosting
17.
OpenX
15.83% • OpenX Software Ltd. • Advertising
18.
Bidswitch
15.11% • Criteo • Advertising
19.
AppNexus
14.28% • Microsoft • Advertising
20.
PubMatic
14.15% • PubMatic, Inc. • Advertising
21.
Google Tag
13.81% • Google • Advertising
22.
Index Exchange
13.49% • Index Exchange, Inc. • Advertising
23.
TripleLift
13.49% • TripleLift, Inc. • Advertising
24.
ShareThrough
11.89% • Sharethrough, Inc • Advertising
25.
PulsePoint
11.87% • PulsePoint, Inc. • Advertising
26.
Kargo
11.45% • Kargo • Advertising
27.
Google Analytics
11.01% • Google • Site Analytics
28.
Media.net
10.92% • Media.net • Advertising
29.
Sonobi
10.54% • Sonobi, Inc • Advertising
30.
Undertone
10.53% • Perion • Advertising
31.
Smaato
10.35% • Verve Group • Advertising
32.
Quantcast
9.87% • Quantcast International Limited • Advertising
33.
Teads
9.8% • Teads • Advertising
34.
Urban Airship
9.37% • Urban Airship, Inc. • Site Analytics
35.
Yieldmo
9.25% • Yieldmo, Inc. • Advertising
36.
Google AdServices
9.06% • Google • Advertising
37.
TradeDesk
8.47% • The Trade Desk • Advertising
38.
Parse.ly
8.17% • Parse.ly • Site Analytics
39.
Google
7.91% • Google • Advertising
40.
Epsilon
7.35% • Epsilon • Advertising
41.
ID5 Sync
6.33% • ID5 Technology • Advertising
42.
Unruly Media
5.82% • Tremor International • Advertising
43.
Beachfront Media
5.59% • Seedtag Advertising • Advertising
44.
Adobe Audience Manager
5.44% • Adobe • Advertising
45.
Yahoo! Analytics
5.25% • Verizon • Site Analytics
46.
TRUSTe Notice
5.24% • TrustArc • Consent Management
47.
SMART AdServer
5.15% • Smart Adserver • Advertising
48.
DoubleVerify
5.12% • DoubleVerify • Advertising

14.05

Trackers Per Page Load

5.75

Tracking Requests Per Page Load

4.71%

Trackers Requests / All Requests

0.2MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies