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vanguard.com

Observed activities (36)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Marketing Platform
90.4% • Google • Advertising
2.
OneTrust
89.87% • OneTrust • Consent Management
3.
Microsoft Advertising
79.52% • Microsoft • Advertising
4.
TradeDesk
79.28% • The Trade Desk • Advertising
5.
Medallia
78.93% • Medallia • Customer Interaction
6.
Amazon Advertising
78.59% • Amazon • Advertising
7.
Bidtellect
76.82% • Simpli.fi • Advertising
8.
Facebook
75.51% • Meta • Advertising
9.
Adobe Audience Manager
73.41% • Adobe • Advertising
10.
LinkedIn Ads
64.25% • Microsoft • Advertising
11.
Yahoo! Analytics
62.77% • Verizon • Site Analytics
12.
Adobe Experience Cloud
62.14% • Adobe • Site Analytics
13.
Pinterest
60.78% • Pinterest • Social Media
14.
AdGear
59.61% • Samsung • Advertising
15.
New Relic
57.07% • New Relic • Site Analytics
16.
AppDynamics
45.31% • AppDynamics • Utilities
17.
ThreatMetrix
9.31% • LexisNexis • Utilities
18.
Zeta
4.81% • Zeta Global • Customer Interaction
19.
Google
4.2% • Google • Advertising
20.
Live Intent
4.19% • LiveIntent • Site Analytics
21.
Google Fonts
3.51% • Google • Hosting
22.
Dotomi
2.98% • Conversant • Advertising
23.
AppNexus
2.63% • Microsoft • Advertising
24.
LiveRamp
2.61% • LiveRamp • Advertising
25.
Google AdServices
2.42% • Google • Advertising
26.
Aggregate Knowledge
2.41% • TransUnion • Advertising
27.
Bidswitch
2.39% • Criteo • Advertising
28.
Index Exchange
2.37% • Index Exchange, Inc. • Advertising
29.
PubMatic
2.36% • PubMatic, Inc. • Advertising
30.
OpenX
2.32% • OpenX Software Ltd. • Advertising
31.
Media.net
2.31% • Media.net • Advertising
32.
Tremor Video
2.31% • Tremor Video • Audio/Video Player
33.
Eyeota
2.28% • Eyeota • Advertising
34.
Adobe Typekit
1.39% • Adobe • Utilities
35.
Undertone
1.35% • Perion • Advertising
36.
DataXu
1.35% • DataXu • Advertising

13.05

Trackers Per Page Load

0.96

Tracking Requests Per Page Load

1.49%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies