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wayfair.com

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Amazon CloudFront
90.88% Amazon Hosting
2.
Google Tag
90.16% Google Advertising
3.
Signifyd
88.34% Signifyd Site Analytics
4.
Forter
88.22% Forter Utilities
5.
Riskified
88.11% Riskified Customer Interaction
6.
Sift Science
86.77% Sift Science Site Analytics
7.
AppNexus
77.91% Microsoft Advertising
8.
Google Marketing Platform
77.15% Google Advertising
9.
Microsoft Advertising
75.75% Microsoft Advertising
10.
LinkedIn Ads
75.57% Microsoft Advertising
11.
Pinterest
75.45% Pinterest Social Media
12.
iSpot.tv
75.41% Advertising
13.
Reddit
75.38% reddit Social Media
14.
Impact Radius
75.24% Impact Radius Utilities
15.
Google AdServices
75.06% Google Advertising
16.
Google APIs
74.92% Google Hosting
17.
TradeDesk
74.31% The Trade Desk Advertising
18.
Taboola
74.24% Taboola Advertising
19.
TikTok Analytics
74.2% ByteDance Inc Site Analytics
20.
AdGear
74.19% Samsung Advertising
21.
Facebook
74.17% Meta Advertising
22.
Yahoo! Analytics
74.0% Verizon Site Analytics
23.
Snapchat For Business
73.95% Snap Technologies Advertising
24.
AdsWizz
73.94% AdsWizz Advertising
25.
Live Intent
65.4% LiveIntent Site Analytics
26.
Webcollage
49.56% Webcollage Customer Interaction
27.
Launch Darkly
47.52% LaunchDarkly Utilities
28.
Google Analytics
16.74% Google Site Analytics
29.
Google Accounts
15.59% Google Customer Interaction
30.
X Advertising
10.55% X Corp. Advertising
31.
Google Analytics with signals
8.19% Google Advertising
32.
Google
7.67% Google Advertising
33.
Brandwatch
7.29% Brandwatch Site Analytics
34.
ThreatMetrix
6.8% LexisNexis Utilities
35.
Sentry
6.59% Sentry Utilities
36.
Tapad
5.11% Telenor Group Advertising
37.
Google Fonts
4.82% Google Hosting
38.
Google Static
4.36% Google Hosting
39.
YouTube
3.97% Google Audio/Video Player
40.
CJ Affiliate
3.61% Publicis Groupe Advertising
41.
Datadog
2.24% Datadog Utilities
42.
Stripe
1.96% Customer Interaction
43.
Adobe Typekit
1.82% Adobe Utilities
44.
Google User Content
1.79% Google Hosting
45.
Google Play Services
1.42% Google Hosting
46.
Rubicon
1.3% The Rubicon Project, Limited Advertising
47.
Appcues
1.2% Customer Interaction

22.78

Trackers Per Page Load

2.54

Tracking Requests Per Page Load

0.8%

Trackers Requests / All Requests

0.24MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies