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yahoo.com

Observed activities (74)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Yahoo!
99.58% • Verizon • Site Analytics
2.
Taboola
59.35% • Taboola • Advertising
3.
Google Marketing Platform
43.3% • Google • Advertising
4.
ScoreCard Research Beacon
36.81% • comScore, Inc. • Site Analytics
5.
Google APIs
21.95% • Google • Hosting
6.
ChartBeat
21.71% • ChartBeat • Site Analytics
7.
Brightcove Player
21.2% • Brightcove • Audio/Video Player
8.
Brightcove
20.21% • Brightcove • Site Analytics
9.
Akamai Technologies
20.15% • Akamai Technologies • Hosting
10.
boltdns.net
19.95% • • Misc
11.
Google Syndication
17.53% • Google • Advertising
12.
jsDelivr
14.18% • • Hosting
13.
Microsoft Advertising
11.38% • Microsoft • Advertising
14.
Amazon CloudFront
8.37% • Amazon • Hosting
15.
Google Static
5.62% • Google • Hosting
16.
Google Tag
5.25% • Google • Advertising
17.
Adobe Audience Manager
4.98% • Adobe • Advertising
18.
Google
4.56% • Google • Advertising
19.
Rubicon
3.72% • The Rubicon Project, Limited • Advertising
20.
Criteo
3.64% • Criteo • Advertising
21.
Media.net
3.62% • Media.net • Advertising
22.
Yieldmo
3.62% • Yieldmo, Inc. • Advertising
23.
PubMatic
3.6% • PubMatic, Inc. • Advertising
24.
OpenX
3.6% • OpenX Software Ltd. • Advertising
25.
Index Exchange
3.45% • Index Exchange, Inc. • Advertising
26.
TripleLift
3.43% • TripleLift, Inc. • Advertising
27.
Google Fonts
3.34% • Google • Hosting
28.
Cloudinary
3.33% • • Hosting
29.
Seedtag
3.17% • Seedtag Advertising • Advertising
30.
Spot.IM
3.08% • Spot.IM Ltd. • Social Media
31.
sovrn
2.88% • Sovrn Holdings Inc • Advertising
32.
Live Intent
2.7% • LiveIntent • Site Analytics
33.
TradeDesk
2.65% • The Trade Desk • Advertising
34.
AppNexus
2.52% • Microsoft • Advertising
35.
Rhythmone Beacon
2.27% • RhythmOne, LLC • Advertising
36.
Dotomi
2.16% • Conversant • Advertising
37.
ShareThrough
2.14% • Sharethrough, Inc • Advertising
38.
Bidswitch
2.07% • Criteo • Advertising
39.
RTB House
2.02% • RTB House • Advertising
40.
SMART AdServer
2.02% • Smart Adserver • Advertising
41.
Kargo
2.0% • Kargo • Advertising
42.
Google AdServices
1.87% • Google • Advertising
43.
Amazon Advertising
1.83% • Amazon • Advertising
44.
Rise
1.82% • Rise Code • Advertising
45.
YouTube
1.76% • Google • Audio/Video Player
46.
ORC International
1.75% • Engine • Advertising
47.
X Corp.
1.72% • X Corp. • Social Media
48.
Zemanta
1.62% • Outbrain • Customer Interaction

7.21

Trackers Per Page Load

3.35

Tracking Requests Per Page Load

2.55%

Trackers Requests / All Requests

0.14MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies